Best Online Business Award

Posted on Tuesday, December 4th, 2007 at 8:28 pm.

And the winner of the “Best Online Business Award” is….

I was very pleased to sponsor the Best Online Business prize, awarded as part of the Women4Women business support project.

The equivalent of an uber-cool electronic maid of honour, UK Girl Thing are hen party planners and purveyors of fine hen party products.

Larisa Pich at UK Girl Thing has built an online business that demonstrates the kinds of best practice that we were looking for when judging the six nominees.

UK Girl Thing were the clear leaders:

• demonstrating sound business results, with a 25% increase in sales as a result of her online marketing activities
• unswerving commitment to the online business model, which ultimately led Larisa to take the decision to do a complete rebuild of her ecommerce website in order to make it search engine friendly
• building an online brand that is leveraged by brick and mortar marketing experience
• multichannel selling, both from her own website and as an eBay Power Seller
• email marketing her client base

Well done to UK Girl Thing!