Internet Marketing Masterclass – London

Posted on Wednesday, November 12th, 2008 at 5:51 pm.

Time: 09:30 – 16:30

Internet Marketing Masterclass

Central London: Friday, 5 December 2008

Every discipline has its current best practice, and Internet Marketing is no exception. But the rate of change on the internet means best practice is changing every few months, new technologies appear and established approaches become obsolete.

Keeping up to date with online marketing techniques is essential and a challenge to any firim in any economic climate. This workshops has been designed to specifically update you on the latest Internet marketing techniques.

Learn the skills, tools and techniques to ensure your business is making the most of every opportunity the Internet can offer as part of your marketing strategy.

You will learn:

How to manage a successful search engine optimisation campaign
Best practice email marketing techniques
Principles of Pay Per Click Advertising using Google AdWords
Business blogging for customer acquisition and retention
Effective business use of the Social Internet

Date

Friday, 5 December 2008

Times

09:00 – Registration & Coffee
09:30 – 16:30 Course
16:30 – 17:00 Informal Q&A

Venue

Euston House: opposite Euston rail station
24 Eversholt Street
London NW1 1AD

Fee

£365.00 + VAT (payable by credit card or cheque).
Includes comprehensive course notes, lunch, drinks and snacks.

Click here to book your place now via email

About this Internet Marketing Masterclass

This one day Mastercalss will give you a solid understanding of the breadth of online marketing tools and techniques, and how you can use them to benefit your firm.

Search Engine Optimisation

Ranking well in Google is now, more than ever, an essential part of any website marketing strategy. Learn about the interplay between the key factors influencing the “organic” or “natural” results in Google. Identify the specific steps required to improve search engine rankings. Become familiar with the services offered by search engine optimisation partners.

Email Marketing

Learning how to master email marketing in the age of spam is difficult but achievable. Find out how to improve the content of your email marketing messages, ensure your messages get delivered to the desktop, where to rent email marketing lists, and how to automate the management of your subscribers.

Online PR

PR has moved onto the web. Your audience is online, so make sure you know how to reach them. Learn how you can use online press releases to get better search engine visibility, as well as traditional media attention. See how to write an optimised press release. Understand how online PR services work and their benefits.

Blogging

When the Financial Times writes about the benefits of corporate blogging, you know its time to consider it as part of your Internet marketing strategy. Explore case studies that identify why some blogs are successful, and why some are not. Understand the technologies and processes associated with successful blogs.

The Social Internet

Facebook, Linked In, Digg, Technorati, Stumbling,Second Life. What’s that all about? The explosion of the Social Internet has changed the Internet marketing landscape. What impact are social technologies having on your business, and how can you harness the buzz to acquire visitors to your website, convert them into customers, or keep them loyal to your business?

Summary and questions

This Masterclass encourages a free flow of questions and answers throughout the day. Small group settings means your instructor is readily accessible for informal one-to-one discussions about your website. This summary session will provide the opportunity to discuss your views and answer any remaining questions.

The Trainer

Susan Hallam one of the UK’s leading Internet marketing trainers and consultants, with more than 20 years experience in the information industry.

She is a regular speaker at conferences including Search Engine Strategies, InternetWorld, and the East Midlands eBusiness Club’s Web Academy and eBusiness Expo.