Social Media Marketing Training

Posted on Sunday, December 13th, 2009 at 9:31 pm.

Maybe you use Twitter, Facebook, or YouTube in your personal life; maybe you wouldn’t know where to start.

Either way, using them for marketing your business is a whole new ball game.  This one day training course is your opportunity to find out which of these tools could help you and to start thinking of exactly how and when your business can benefit from using them.

The Social Internet is putting control into the hands of your audiences, giving them new ways of communicating, new ways of learning about your products and services, new ways of engaging with your business. So your business needs fresh strategies and practical methods of connecting with this highly connected audience.

In this one day session, you will learn how you can take advantage of a broad range of  free and low cost Social Media marketing tools.  Learn how they can be used as part of your audience development strategy, see practical examples of these tools in action, discuss what these technologies mean, good or bad, for your organisation.

What our delegates say:

Has certainly opened my eyes to the advantages of social networking when it comes to certain ventures. Most helpful: Video blogging, use of Twitter and how this can be linked to your website

I have attended a number of courses that Susan has delivered before, and am always delighted with her accessible and pragmatic response, she is always willing to answer questions specific to our business and is very helpful

This course covers

• An overview of current trends in social media marketing
• Evaluating the effectiveness of different social media techniques
• Researching how your competitors are using social media
• Quick wins: how small businesses are using social media effectively
• How to measure your social media success
• Common mistakes to avoid

Date

This course is being offered on two dates:

20 January 2010
17 March 2010

Times

09:00 – Registration & Coffee
09:30 – 16:30 Course
16:30 – 17:00 Informal Q&A

Location

Hallam Training Suite
2 King Street
Nottingham NG1 2AS

Fee

£395.00 + VAT
Includes comprehensive course notes, lunch, drinks and snacks.

Please select the “Other Payments Options” if you would prefer to pay by cheque or pay by Invoice.

About this Social Media Marketing Training Course

This course has been designed for business owners and managers who need to understand what is involved in Social Media Marketing. You may be using these technologies already, or they may be new to you.  This practical day will give you an overview the range of social tools, practical examples of how other businesses are using them successfully, and a framework for planning your own social media campaign.

You will leave the day with a written plan of action detailing the specific steps you need to take to start using Social Media as part of your marketing mix.

Susan’s workshop materials are constantly updated as the industry shifts and changes, and this workshop will reflect the latest strategies to reflect the evolving social media landscape.

You will be provided with a comprehensive set of course notes, articles and reference guides. Following the course, you will have access to Hallam’s password protected online library of social media support resources.

The Trainer

Susan Hallam one of the UK’s leading Internet marketing trainers and consultants, with more than 20 years experience in the information industry.

She is a regular speaker at conferences including Search Engine Strategies, InternetWorld, and is a Qualified Google AdWords and Google Analytics consultant.