The most common reason companies ditch Twitter is because their accounts get no traction. No-one is interacting and it is driving no traffic to the website. The account then becomes a burden, then it slowly it becomes deserted – left to rot with thousands of other abandoned accounts.
Today I am going to give you some quick actionable tips that you can use for improving the interaction on your Twitter account (and great interaction is at the heart of the most successful Twitter accounts). You will need no special knowledge and in most cases you will be able to implement these tips today. Remember though – a successful Twitter account in not built overnight, you will need to invest time and love into it if you are to see great return.
So, without further ado…
Twitter Tip 1: Have a plan. Too many businesses jump onto Twitter because everyone else is doing it. Do you know why you are on Twitter? Understand why you want to be there and structure you strategy accordingly. Are you there to build brand awareness? Are you there as a point of contact for customers? If you have a clear strategy and clear goals you will find that Twitter can be an important digital channel for your business.
Twitter Tip 2: ReTweet others (often). I hope you are doing this anyway, but felt that it should be included. Are you ReTweeting the right people? Are you targeting the right people? ReTweeting is a great way to get your business in front of people that have never heard of you before so you should build solid lists of targets early in the strategy. If you find that the people you have targeted are not responding then locate their workmates or people they know – who influences the influencers?
Twitter Tip 3: Thank those who take the time to ReTweet you. If possible (and it will be possible at the start) you should thank every person who ReTweets you or mentions you. Be personable and start conversations – this is called Social Media! Go the that bit further and have a look through their timeline and find something relevant of theirs to ReTweet. Once you start doing this you will find that your Tweets are gaining more traction and appearing in front of a larger audience
Twitter Tip 4: Use scheduling intelligently. When I say scheduling I am not talking about automating Twitter (that is a terrible, terrible idea and will not produce an engaged audience). Scheduling is about making sure that your Tweets travel and get the best exposure, not everyone that may be interested ion your business is going to be online at the exact same time – maybe not even in the same time zone! Set up Tweets to go out when others are online, set up Tweets to go out when you are in all day meetings – foster the idea that your business is around when the potential customers are.
Twitter Tip 5: Make yourself stand out. This will be different depending on industry or sector, simply have a look at what the competition are doing and go one step further. It could be a simple as posting images when the rest of the competition neglects to do so. Take a look at the landscape before you put your strategy together and you can be one step ahead before you start.
Twitter Tip 6: Don’t Tweet exactly the same as what you have just put on your Facebook page. You will have people that follow you across multiple platforms (hopefully) and may access these at different times. Anyone who tells you about the latest program that you can get for free that auto updates you favourite 500 social platforms at the same time with exactly the same message should be removed form your circle of trust!
Twitter Tip 7: Don’t be afraid to have a personality. Many Twitter accounts are so dry it is unbelievable. Allow you personality to shine through (in moderation of course) – let people know that they are interacting with a human and not some automated bot and your Twitter account will be more successful.
Twitter Tip 8: Be around out of hours. You will find that there are people who are interested in your business around at the weekend and evenings – and it is incredible easy to break through the noise as most other people are busy riding horses, at the gym or having bbq’s.
Creating a successful Twitter account isn’t easy but being yourself, being helpful and not talking about yourself all the time are the three keys to success.