InboundWriter Review: A Tool For Helping You Easily Create Optimised Web Pages
Whether you are writing content for your blog or your services page or your products pages you want to know that you are going to get the most leverage out of them. You need to know that the time that you or your team spend on creating content for your site is going to have the best possible chance of ranking in the search engines. Today I am going to show you a tool that will help you craft the content for web pages and blog posts that have a better chance of ranking well.
Creating Optimised Content For Your Site With InboundWriter
InboundWriter is a free and paid tool for helping you craft content for your site that is more likely to rank. It helps you to focus on important ‘focus terms’ (their terminology – I suggest you replace that with keywords) and words that are closely related to those keywords – allowing you to craft super relevant content on the fly.
This is a great tool for small businesses or those that have a copywriting team that they work with – improve your on page SEO without too much work!
If you are a fancy video kind of person here is the video that they provide. If you want to dive straight in skip that and have a look at the step by step guide to the features that this SEO and blogging tool can offer.
InboundWriter
Price: Free for 8 documents (plenty for a small business) and $19.95 a month for the professional plan
A quick caveat: I would always recommend that you add other content to your pages as well (images, videos, data and the like) for optimum performance in the search engines. The InboundWriter tool will only score on the text that you are including on the pages.
How to use the tool:
1. Head over to the site (http://www.inboundwriter.com) and grab yourself a free account. The free account gets you 8 free documents a month which is great for small businesses.
2. Click the ‘Create a New Document’ button and you are ready to get started.
3. Either write your content straight into the editor or copy from an existing document. Give it a title and hey presto. It is a good idea to at least know the main keyword that you may be targeting plus two other possibilities.
InboundWriter will not only let you know whether the text is well optimised for these ‘focus words’ or keywords but will let you know other semantically related words that will give your pages a better chance of ranking.
4. You will see a number of different areas on the dashboard that will help you optimise the content that you have written.These are three main ones that you need to focus on:
Document Score – this will let you know how well you content is optimised for the ‘focus words’ that you chose and how many of the semantically related ‘relevant terms’ are featured in the content.
Focus Terms – These are you primary keywords and should be the main focus of your content. This area will let you see if you have mentioned them a few times. Don’t forget not to be spammy, you are writing for humans not the search engines.
Relevant Terms – Use this section to pick out relevant terms that feature on high ranking web pages for your ‘focus terms’ or keywords. You can be pretty sure that including relevant terms will give your pages a better chance of appearing for multiple keywords.
What else does it do?
Well I am glad you asked. Although those are the important features that you need to know form the off you may want to investigate some of the other parts of the tool.
1. Targeting Strategy
Search and Social – You can choose between targeting the long tail keywords and optimising for more competitive keywords. If you have a strong site you may be wise to target more competitive terms, whereas newer sites may want to aim for a long tail strategy.
At the time of writing the ‘Optimise for Social’ option had not gone live but is due to launch soon.
Advertising Strategy – Run Adsense on your blog? They have an option for that as well.
Reader Targeting – Depending on your site you may want to target different reading levels – although for a small business you should keep the language relatively simple. You choose the strategy in much the same way as the search targeting.
2. Get inspiration
Need some quick inspiration? Clicking on the light bulb in the relevant terms will give you some quick and dirty options for research (great for whilst you are working but it shouldn’t replace your pre-writing research!)
3. Improve your content
This one is fairly self explanatory – InboundWriter will give you some handy tips on what you need to do to improve your content.
Conclusion:
InboundWriter doesn’t (and shouldn’t) replace solid keyword research and will not help you create fully optimised content (i.e. adding videos and images, ensuring you have alt tags etc). It does however help you create the copy for your pages that will give you greater exposure in the search engines. It is perfect to those who want to hone their SEO copywriting skills or those that have teams that are not that knowledgeable about SEO. If you combine it with a tool like Zemanta you can really give your blog posts and web pages an SEO boost.
Recommended Reading:
Making Blogging Easier With Zemanta
Editing Blog Posts – Rewriting History
This post was written by Wayne Barker - 
Follow @wayneb77
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