After another busy month in the world of Internet Marketing it is time to take a step back, suck in some fresh air and take stock of where we are at…
The guys of Team Hallam have gathered together some essential blog posts to enable you to catch up with some of the big changes that have occurred in the last month or so. Enjoy!
Susan’s favourite posts
Local Search Ranking Factors 2012 by David Mihm and a whole bunch of others. If you haven’t come across this annual post before, now is the time to check it out. Essentially David collects the ranking factors data from a number of Local SEO experts and then presents them in this snazzy report.
GM and Ford Highlight Facebook’s Challenges, Opportunities by Brian Solis. Brian looks at the controversy surrounding GM pulling its Facebook advertising and what it means for both parties.
Bing’s Phoenix Update in Detail with Duane Forrester by Eric Enge. Earlier in the month Bing Webmaster Tools got a major update and here Duane Forrester talks us through it. If you are more of a video person then head over here.
Wayne’s favourite posts
Link Building With The Experts – 2012 Edition by Rae Hoffman-Dolan. 13 link building questions posed to 11 link building experts in this annual round up. There are some great insights in what you should be focusing on in the future with your link building strategies.
Link Building Means Earning “Hard Links” Not “Easy Links” by Danny Sullivan. After going on a well publicised rant Danny Sullivan all his thoughts down in this epic post (includes the original audio rant as well).
Helen’s favourite posts
The Benefits & Drawbacks of Modified Broad Match by Dave Rosborough. Does what it says on the tin this one – a great overview of modified broad match.
Link Building From Scratch by Julie Joyce. Don’t know where to start with link building? Here Julie has put together a great resource for getting you started – what kind of links you need to be going after and the importance of each.
David’s favourite posts
5 Tips for Optimizing Your Google Local Results by Chad Hill. 5 simple tips that still hold true following the major changes to Local SEO sphere.
Give your Google Place Page a Good Poke – a Poke FAQ by Linda Buquet. Do you know what a Places Poke is? Probably not what your thinking! Clear your mind of naughty thoughts and have a read of this great post by Linda.
Sarah’s favourite posts
How to create a Facebook custom tab by Andrew McMaster. A great step by step guide to creating Facebook custom tabs – with a nice set of visuals to help you on your way.
Multiple photo Facebook posts increase clicks 1290% by Jeff Widman. Short and sweet case study on how MTV Roadies adjusted their Facebook photos strategy.
How to plan your auto responder sequence by Sarah Arrow. Think like an email subscriber thinks! Three great tips for auto responder success rather than failure.