Team Hallam Top Tips: Facebook
This is another blog post in our series of Team Hallam Top Tips.
Facebook is becoming an important part of many businesses marketing mix – and businesses large and small are finding great success by leveraging it. One of the biggest problems that we see at Hallam is companies that jump in without thought or strategy. Knowing who you want to engage with, why you want to use Facebook and how to go about using it successfully are key. This post is meant as a primer for those who are new to Facebook for business and for those who want to the most of their Facebook page.
Background Reading
Facebook Marketing: An Hour a Day by Mari Smith – Broken down into reasonable manageable chunks Mari’s book is perfect for those who are just starting out in Facebook Marketing. You will learn how to develop, manage and track a successful campaign.
Killer Facebook Ads: Master Cutting-edge Facebook Advertising Techniques by Marty Weintraub – If it is specifically Facebook Advertising that you are interested in learning about then Marty’s book teaches everything that you need to know. Like Mari’s book it gives step by step guidance helping you to easily get a grip of this powerful advertising platform.
Facebook Marketing All-in-One For Dummies by Amy Porterfield – The Dummies series of books are perfect for the novice and this Facebook one by Amy Porterfield is no exception. Although it covers similar ground to the other two books it is presented in the easy to understand format that the Dummies books are known for. No nonsense, no fluff – just the information that you need to create a successful business presence on Facebook.
You may also want to check out these quick guides for getting you started (if you don’t want to delve straight into a book!)
The Complete Bloggers Guide to Facebook Marketing
Facebook Marketing: Ultimate Guide
Facebook Marketing: A Comprehensive Guide for Beginners
Blogs
Here at Hallam, we tend to read a lot of social media blogs and to be honest the best advice, tips and tricks can be found on the Facebook specific categories of these blogs. See Team Hallam Top Tips: Social Media for some great Social Media blogs
All Facebook – covers Facebook Marketing, business for Facebook and keeps you up to date with Facebook news.
Socialbakers – covers a variety of social media topics but has a lot of Facebook gold on there. Socialbakers is also a great resource for Facebook statistics.
For more news on the global state of Facebook (rather than tips and tricks) you may want to add Inside Facebook to your list.
For more guides and tips you may want to subscibe to the Facebook feeds of some of guys that I have mentioned in this post and get the news right in your Facebook news feed:
Tools
Facebook Insights will be the quickest way to keep tabs on the success of your page and campaigns. For a more detailed review have a look at this post about Facebook Insights written by Sarah Dawes.
Need some guidance on using Facebook tools? Have a look at some of the posts we have in our arhive:
Hyper Alerts: Keep in touch with your Facebook Page
How to make a Facebook fan-gate
This post was written by Wayne Barker - 
Follow @wayneb77
2 Responses to “Team Hallam Top Tips: Facebook”
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Great Blog as always!
Any tips on how to make a customised facebook ‘header image’? jayne x
Hi Jayne,
Really glad you enjoyed the post!
With regards to the ‘header image’, I think that’s the photostrip on your Page’s Wall. You can choose which 5 images appear there. To remove an image, when logged in as Admin, simply hover over it and click on the black cross that will appear in the top right. Another photograph from your album will appear in it’s place.
To create a more customised photostrip, you can upload custom images (such as your phone number, your logo, text about a special offer, pictures of your staff etc) to your photo album. This will make it possible for these to display in your photostrip. If you need the images to display in a certain order (to create a panoramic image for example) you will need to upload the photos in the order that you want them to display i.e the image you want on the far left of your photostrip should be uploaded first and so on.
If you mean how do you change your personal profile Timeline Cover (a cover is the larger photo at the top of your timeline, above your profile picture), then you may find this information useful – http://www.facebook.com/help/timeline/cover
Hope that helps Jayne, let us know how you get on!
Sarah