Search Engine Optimisation: Nottingham NG1 5GG
Ring us on 0115 948 0123 to discuss your SEO requirements.
Hallam’s SEO services can help your company to stay competitive in the fast paced and growing digital market. Our targeted advice will help your company to reach your potential customers.
What is SEO?
Search Engine Optimisation (SEO) is a technique for making your website more visible in search engines.
With more and more businesses going online it is more important than ever to ensure that your website ranks well in search engines. More customers finding your website more easily will, for most cases, have a real impact on your sales figures.
We don’t believe in a one-size-fits-all approach to SEO. We will work with you to develop an SEO strategy to suit your company’s needs and targets. Your strategy will use a mix of tried and tested SEO techniques.
Initial Website Review
Before we can develop an effective SEO strategy for you we first need to analyse your website. We look at the factors that may be affecting your current performance in the rankings and based on this we will describe the best way forward for you.
We can also help you to identify the words that your customers are using to find companies like yours (known as keywords). We can then help you to optimise your website for the keywords that will deliver practical results.
At this stage we will also analyse your competitors’ websites to discover their successful SEO secrets. This information will inform your SEO strategy and will give your company the competitive edge.
On-page SEO and Copywriting
To improve your website’s rankings for the keywords that matter to your customers we can:
- Edit existing content to make your site more search engine friendly
- Write new pages for your website that your customers will want to read
- Help you to create a blog or other social media campaign
Link Building for SEO Success
There are many different elements to a successful SEO campaign. While well-written and keyword-rich pages are important, you also need to build links with other reputable websites for SEO to work.
We can find the most appropriate websites for you to link to and from. We will suggest and create high quality links that will boost your rankings in the search engines.
We may submit your website to topical directories, or produce engaging articles for submission to reputable websites including links to your pages.
PPC and Organic SEO
So far we have described organic SEO methods that will increase your search engine visibility without advertising. Yet Pay Per Click campaigns can be a highly effective way to reach your customers.
We will advise you on whether a PPC campaign will help you get the results you need. If you decide to include paid-for advertising in your SEO strategy we can manage the campaign on your behalf.