Susan has worked in the UK information industry since 1985, and is a recognised leader in the field of Internet marketing. She is a regular speaker at industry conferences including SMX, contributes to research published by MOZ, and contributes regularly to the BBC and the traditional press. She is a Freeman of the City of London, a trustee of Nottingham Castle, and is an award winning speaker for Vistage, the world leading organisation of chief executives. Prior to setting up Hallam Internet in 1999, Susan held senior Internet marketing roles at British Telecom and Capital One. Susan’s initial interest in the Internet and electronic commerce arose from her teaching and research role as a Senior Lecturer in Information Technology at The Nottingham Trent University.