Druidstone Scotland: Essentials of Marketing

Posted on Saturday, May 2nd, 2009 at 5:56 pm.

Dates: Fri, 29 May 2009 – Fri, 5 Jun 2009

Venue: Newbattle Abbey College, near Edinburgh

The TMA’s week-long Essentials of Marketing courses provide the only opportunity of
their kind in Britain. Participants concentrate on all aspects of arts marketing,
benefiting from expert teaching and sharing experiences with one another, away from
the everyday working environment. This course will inspire people working in the
performing, visual, literary, community and participatory arts.

The course lasts for 7 full days, allowing plenty of time to study the large amount of
information provided, to work at an individual pace and for participants to focus on their
own organisation’s needs. Most of the work takes place in small, informal tutorial
groups complemented by lectures and discussion groups. In addition to discussing
ideas and experiences with colleagues, students benefit from practical advice and
guidance from specialist practitioners and the chance to work with different members
of the teaching team.

Susan will be a guest lecturer on the e-marketing elements of the course on Wednesday, 3 June 2009.

Download the course leaflet (PDF)