Google AdWords Training — London

Posted on Wednesday, July 15th, 2009 at 4:34 pm.

How to spend less money on Google Adwords advertising, and get better results

Find out how small businesses make more money by using successful Pay Per Click (PPC) advertising on Google AdWords.

This course will guide you through the essentials of planning and optimising your PPC advertising. Using latest techniques and strategies you will understand how to get well qualified visitors to your website, how to get high conversion rates, and how to take advantage of this hugely cost effective route to market.

Date

Wednesday, 16 September 2009

Times

09:00 – Registration & Coffee
09:30 – 16:30 Course
16:30 – 17:00 Informal Q&A

Venue

Euston House
24 Eversholt Street
London NW1 1AD

Fee

£295.00+ VAT (payable by credit card or cheque)

Book your place now

Please book your place via email and we will send you an invoice that can be paid by credit card, BAC or cheque.

About this Pay Per Click Training Course

This course is suitable for businesses who want to manage their own Pay Per Click campaigns, or for those individuals want to learn more so that you can keep an eye on their PPC agency.

It’s not a workshop for absolute beginners; we’re assuming you have already have set up a Google Adwords account, and may have tried setting up adverts with varying degrees of commercial success.

Susan’s workshop materials are constantly updated as the industry shifts and changes, and this workshop will reflect the latest strategies to reflect the evolving Pay Per Click marketplace.

You will be provided with a comprehensive set of course notes, articles and reference guides. Following the course, you will have access to Hallam’s online library of Pay Per Click support resources.

Seminar Programme

Overview of the main PPC providers
How to set up successful PPC campaign structures
Identifying high performing keywords that drive sales
Bidding strategies specific to your business model
Understanding the Google Quality Score
Defining your bid strategy
Taking advantage of demographic targeting, positional preferences, ad scheduling and other powerful techniques
Copywriting perfect ads to increase your click-throughs
How and when to use Keyword Insertion tools
What to measure, and how to do it effectively
Increasing your PPC conversion rates with landing pages
Researching your competitor’s PPC campaigns

Book your place now

Please book your place via email and we will send you an invoice that can be paid by credit card, BAC or cheque.

The Workshop Leader

Susan Hallam is Managing Director of Hallam Communications, an Internet marketing training and consultancy company. Susan specialises in making complex topics clear and easy to understand, and has been delivering search engine optimisation training for more years than she cares to admit.

She is a Google AdWords accredited consultant, and regular speaker at Internet conferences, including Search Engine Strategies, Search Marketing Expo, Internet World.