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	<title>Comments on: Google Update:  Latest Results</title>
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	<description>The Search Engine Optimisation Experts</description>
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		<title>By: James Pennington</title>
		<link>/2009/google-update-latest-results/#comment-1142</link>
		<dc:creator>James Pennington</dc:creator>
		<pubDate>Wed, 16 Dec 2009 21:39:10 +0000</pubDate>
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		<description>Susan, had the opportuinity to attend SES Chicago event last week and this Live Search addin was mentioned quite a lot.  Not in a good way, many references were made to the fact that it could be very easy to manipluate the search results by throing lots of twitter posts from various account sto raise the profile and also the fact that the use of short urls - masking the real link may actually result in users going to inappropiate places.

It definately adds a new dimension to the use and power of social media though....

James</description>
		<content:encoded><![CDATA[<p>Susan, had the opportuinity to attend SES Chicago event last week and this Live Search addin was mentioned quite a lot.  Not in a good way, many references were made to the fact that it could be very easy to manipluate the search results by throing lots of twitter posts from various account sto raise the profile and also the fact that the use of short urls &#8211; masking the real link may actually result in users going to inappropiate places.</p>
<p>It definately adds a new dimension to the use and power of social media though&#8230;.</p>
<p>James</p>
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