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A Guide to AdWords Keyword Match Types
Keyword match types are super-important in Google AdWords. It's not enough just to stick 100 broad match keywords in an adgroup and hope for the best. By using different keyword match types in your adgroups, you can better qualify the users who see your ads and ensure that your ads appear to the rig...
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Whether you are writing content for your blog or your services page or your products pages you want to know that you are going to get the most leverage out of them. You need to know that the time that you or your team spend on creating content for your site is going to have the best possible chance ...
Want to attend a great advanced search marketing conference, and want to save money? We're delighted to offer you a 15% discount code if you book to attend SMX London, taking place 15-16 May. Use the discount code HALLAM012 You can get a super early bird pass for £395, and with the 15% disc...
AdWords - and PPC in general - is a great way of driving traffic to your website instantly, and getting those valuable leads and sales, but what if you only have a small budget for your campaigns? How can you make sure that you hold your own and get the clicks and conversions you want? Worry no...
If you've tried to use Wikipedia today, you might have found it quite difficult. The online encylopedia, and social news site Reddit were among several websites that have shut down in protest against SOPA and PIPA, two new, controversial acts of anti-piracy legislation. Whilst the two bills are inte...
Here are some quick and useful tips for effectively branding your Twitter profile by using a customised background image. It’s important to consistently present your company’s brand across the different media platforms. What are the benefits of a custom Twitter background? It insta...
