Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is a marketing discipline that aims to improve your visibility in search results pages for terms relevant to your brand.
In terms of return on investment (ROI), SEO is one of the most cost-effective of all marketing techniques. A flexible and intelligent SEO strategy can help you to gain a considerable advantage over your competitors. Through increasing your visibility in search engine rankings, SEO enables you to reach new customers whilst improving your bottom line.
But SEO is tough. Your competitors are getting smarter all the time, and the search engines keep changing the rules regarding best practices. The amount of effort required, coupled with the risks of getting it wrong, might have led you to conclude that SEO just isn’t for you. But with increasing numbers of consumers heading online, to ignore the search engines means missing out on some huge opportunities.
SEO is a highly complex discipline comprising many different elements. As SEO is governed by a set of unwritten rules from the search engines like Google (known as algorithms), a successful strategy must be designed to be adaptable. Good SEO isn’t about chasing quick wins and instant results. It’s all about playing the long game, and ensuring that your business can always succeed in the competitive online market.
Choose Hallam Internet, and our qualified team of digital marketing professionals will tailor an SEO strategy to your unique requirements, leaving you free to get on with business. We have a long and proven track record in delivering results for companies both large and small. Work with us, and expect increased web traffic, more leads, more enquiries, and more sales.
As a Google Partner, we are recognised by Google for our quality of work and we have a range of Google accreditations to back this up, including Google Analytics Individual Qualifications, Google AdWords Fundamentals and Advanced Qualifications and the Google Ecommerce Qualification.
Expect SEO Success
- Improved rankings for your key phrases and increased traffic to your website
- One of the most cost-effective of all marketing techniques
- Attract better quality and more relevant visitors to your site
- Quickly kindle more leads and enquiries
You can view a range of client case studies on our website to see how we’ve helped businesses just like yours to succeed through SEO.
Why Choose Hallam?
You Get a Tailored Service
We don’t believe in a one size fits all approach to SEO. Our team will assess your business needs before creating a bespoke campaign that’s completely tailored to your objectives. We are experts when it comes to devising and implementing SEO that complements your overall business strategy.
You Get the Benefit of Our Business Experience
We have received many glowing testimonials from happy clients, which we see as proof that our techniques work, time and time again. Work with us, and we will use our tried and tested SEO tactics to deliver tangible results for you.
You Can Talk To Us Whenever You Need To
We don’t hide behind our computers. If you ever want to discuss any aspect of your SEO project, we’ll be but a phone call away. We’ll also keep you updated with detailed monthly reports, so you’ll always know exactly what’s going on.
We Speak Your Language
Many SEO agencies will blind their clients with technical jargon and specialised terms. At Hallam Internet, we don’t expect you to speak geek. We will always use plain and accessible English when talking about your campaign, and we are happy to work with your technical teams when more complex discussions are required.
We Keep Up to Date So That You Don’t Fall Behind
In the ever changing world of SEO, what worked yesterday may not work tomorrow. That’s why we’re committed to always staying ahead of the latest SEO best practices, and nothing excites us more than applying what we’ve learned.
We Only Ever Use Ethical SEO Tactics to Improve Your Rankings
Hallam Internet is an ethical SEO company. This essentially means that we are focused on the long term. We go to great lengths to ensure that all of our SEO techniques are in line with the stringent rules set by the search engines. Rather than chasing overnight successes that could potentially result in damaging penalties, we are committed to ensuring that your online success is sustainable.
We don’t do spam, and we never resort to the sort of SEO “tricks” that could damage your rankings in Google, or any of the other search engines.
It might be tempting to chase the quick wins and overnight successes that many SEO agencies promise, but if what they promise seems too good to be true, that’s because it is. Our ethical approach is the only way to guarantee sustainable long term success.
If you’d like to speak to us about SEO for your business, call us on 0115 948 0123 or use our online contact form.