White Lodge Fabric
White Lodge Fabric are one of the UK’s leading online suppliers of dressmaking material for dance and stage wear including sequin fabrics, brocade, spandex and gold, silver and other colour fabrics.
They were running their own Pay Per Click advertising campaigns on the Google network, but weren’t sure it was set up correctly, and certainly unsure they were getting good return on their investment.
Hallam did a complete overhaul of their pay per click account, focusing on getting high quality visitor traffic at the best possible price per click. We rewrote their ads, removed poorly performing phrases, and closely monitored and tweaked their account.
The result was a jump in the number of sales arising from their advertising, and the delivery of much better focused advertising that was tempting to their target market.
This post was written by Helen Laird
Follow @helenlairdseo
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