What is a facebook fan-gate?
If you haven’t read our post on why your business needs a Facebook fan-gate, have a quick read now.
Using Facebook apps to create a fan-gate
In this example, we’re going to use an app called iFrames for Pages, created by Wildfire. This Facebook app makes the whole process very simple. The app is free to download (at least for the minute). On 7th April 2011, Wildfire wrote on their blog that the app would be ‘free for the next three months‘. By my reckoning, that means that those who haven’t already downloaded the app are on borrowed time!
‘How to’ guide
To start, just download the app, (it will prompt you to log in to your Facebook page of choice if you aren’t already). The below screen will then appear and you should click on ‘Allow’.
If you are the Administrator of more than one page it will ask you to select which page you want to add iFrames for Pages to. Select the correct page and click ‘Add iFrames for Pages’.
Next, Wildfire will cheekily (but who can blame them!) ask for your contact information before you can continue with the app. Enter this information, agree to the t’s & c’s and click ‘Submit’.
You’re then presented with some options. The first being whether you want to turn Fan gate ‘on’ or ‘off’. Select ‘On’.
The next two options are what you want your fans and non-fans to see when they come to this page. You can select ‘Custom Image’ or ‘Custom HTML’. If you’re comfortable creating HTML pages (or have an agency to do it for you), great, choose ‘Custom HTML’. If you want the easier, quicker but no less effective option then choose ‘Custom Image’. You are able to browse to where you have saved your custom image and select what you want. (NB – the optimum size for these images is 520 pixels in width by 820 pixels in length). They can easily be created in Photoshop or Paint programs. Anything that is available to you.
Unlike FMBL, Wildfire will host your images for you and have promised to continue to do so for free for those people that download iFrames for Pages while it is still free. (Better get your skates on!)
To get started quickly, select ‘Custom Image’ for both options, (don’t browse for an image), tick ‘I agree to not violate Facebook Platform Policies’ and then ‘Save & Preview’. You will see that Wildfire has helpfully included some nice standard images that you can use until you can create custom ones.
By choosing the options above, non-fans will see the following page –
After someone has ‘liked’ your page, they will see this image –
These images should only be used a temporary measure. You should create images or pages that reflect your brand and it’s message. Have a look to see what other brands are already doing with their fan-gates on Facebook.
Remember, these pages don’t have to stay the same forever. It’s as simple as changing an image. Trial a page for a couple of months, change the offer, change the image, see what works best for you and your brand.
Already have fan-gate content?
If you already have this type of fan-gate content on your Facebook page created with FBML then you might want to think about switching to iFrames. FBML is reported to be becoming less reliable and Facebook themselves already “strong recommend” that you transition to iFrames.