A little later than usual, but here are Team Hallam‘s favourite posts from the month of February. If you are not familiar with our round up you will find a little bit of everything in here from SEO, Social Media, PPC and plenty more.
Susan’s favourite posts
25 Non-Financial Benefits of Business Blogging by Mark Schaefer. I am sure that you don’t need convincing why you should have a blog, or indeed why you should keep it updated. For the unconvinced there is this excellent list.
116 Best Tips from SES London 2012! by Kevin Gibbons. The SES London conference ran from the 20th Feb through to the 24th. If you weren’t there this is definitely one of the best tips round ups that came about from the event – time to check out what you missed.
Wayne’s favourite posts
Kudos to Jon Cooper for building two of the most comprehensive sources for link building information that I have seen in some time – and both in the same month. They are both self explanatory so go and check them out: Link Building Strategies – The Complete List and Link Building Resources – A Curated List (and his newsletter is worth subscribing to as well!)
What I Learned From Reviewing 45+ Websites (Are You Making The Same Mistakes?) by Peep Laja. Technically speaking this belongs on the January list but I didn’t read it until recently and it is pretty awesome. Peep guides you through some fundamental mistakes that are stopping your website from being as successful as it could be.
Helen’s favourite posts
Ultimate Guide to Inheriting PPC Accounts by Bethany Bey. A great guide (predominantly for search professionals) on how to work with an existing PPC account – it’s tougher than you think!
6 Google+ Tips for Businesses by Marc Pitman. Whilst the Google+ debate continues (should you, shouldn’t you?) there is no denying that the stats are fairly impressive, that Google is marketing the product aggressively and it impacts search. With that in mind you should at least be investigating and setting up an page for your business – and here are 6 great tips for when you are getting started.
David’s favourite posts
Non-Google Link Strategy: An Example of Stealth Link Marketing by Eric Ward. Eric has always stood by the fact that you should link for people not for search engines and this post demonstrates this perfectly. Not as complicated as you may think, there is a real actionable sort-of-case-study that may help your business.
10 Awesome Tips to Become a Better Blogger by Obaidul Haque. 10 quick tips on organising and planning how to best utilise your blog.
Sarah’s favourite posts
92 Ways to Get (and Maximize) Press Coverage by Chris Winfield. A huge list and one that every business owner should take 15 minutes (it is quite long) to read and digest. If you get the time the comments are well worth reading as well.
Why Are Retailers Shutting Their Facebook Stores? by Lauren Indvik. An informative post on why F-Commerce (selling on Facebook) has not worked out as well as some big retailers may have hoped. If you have entered (or are looking at entering) the world of F-Commerce it is always to take a look at those that have shut up shop as well as the success stories
5 Facebook Posts That Spark Massive Engagement by Amy Porterfield .Struggling to get people to interact with your business on Facebook? It is a common problem and here are 5 quick tips that can help you get the ball rolling.
Hallam’s Most Popular Internet Marketing Posts of January
Hallam’s “funniest post of the month from someone who wondered why he wasn’t included last month” section
The Secret Diary Of An Inbound Marketer – by Sean. This post went viral this month and could be spotted on every Twitter feed that I follow. After talking to Sean he pointed out that it had sent him upwards of 7 new visitors, half a new link, 1 new subscriber to his RSS feed and a bottle of wine. I suggest you read it and share it.
Extra Time: Two posts about tools and one about Googles major changes this month