Blogging
Susan Hallam

Founder and Managing Director of Hallam. Digital marketing consultant, trainer and public speaker.

We say farewell to 2016, and share with you Team Hallam's top 10 best blog posts of the year. Our criteria for "best" is defined by our readers' interaction: the number of times the post has been read, or the number of times it has been shared on social media, or the number of times clicked in our newsletter. No matter what the criteria, they're all winning posts!

 

how to write a killer meta description (5)

How to use Google Trends to Gain a Competitive Edge

Facebook Advertising – Advantages & DisadvantagesWhat is AMP and Who Actually Needs It-Linked In Advertising: how does it work8 Digital Marketing Mistakes Many Businesses MakeContent Hubs: An Effective Content Marketing StrategyTrump Breaks Social Media Wind: How Breaking Social Media Rules WinsGoogle Updates 2016 – What’s Happened So Far and What’s Next?How to Track Mailto Clicks within Google Analytics Using Tag Manager

How to write a killer meta description (1)

How to Write a Killer Meta Description

Meta descriptions may not have a direct impact on search engine rankings, but they certainly do play an extremely important part in encouraging visitors to click from the search results through to your website.

Ben Wood shares tips and techniques for meta description quick wins.

 

How to use Google Trends to Gain a Competitive Edge

 How to use Google Trends to Gain a Competitive Edge

From finding new products to sell on your ecommerce website to searching for content ideas, the list of potential uses for Google Trends is endless.

Michelle Collins has created a quick guide to using Google Trends to benefit your business.

 

Facebook Advertising – Advantages & Disadvantages

Facebook Advertising – Advantages & Disadvantages

Changes in the Facebook algorithm means businesses are getting less visibility in their fans’ newsfeeds. The best way to get seen on Facebook is by advertising.

Rainu Bhele gives a practical introduction to the ups and downs of Facebook advertising.

 

What is AMP and Who Actually Needs It-

What is AMP and Who Actually Needs It?

Accelerated Mobile Pages (AMP) rolled out in Google’s search results in 2016.

Ben Wood explains what AMP is, how it will impact Google’s results, and look at what you should be doing in preparation.

 

Linked In Advertising: how does it work

LinkedIn Advertising: tips, costs, and how does it work

If you want to reach more business owners and decision makers, then LinkedIn Advertising may be a highly cost effective method for you to consider.

Susan Hallam gives a plain speaking overview of how to get started with LinkedIn advertising.

 

8 Digital Marketing Mistakes Many Businesses Make

8 Digital Marketing Mistakes Many Businesses Make

Looking at developing your digital strategy? Take a look at these 8 mistakes so many business make when it comes to digital marketing.

Susan Hallam shares her experience in helping businesses to hone their digital strategies.

 

Content Hubs: An Effective Content Marketing Strategy

Content Hubs: An Effective Content Marketing Strategy

Aggregating your content into content hub pages can not only be part of an effective content marketing strategy – it can also enhance your user experience, help drive targeted traffic to your website and increase leads.

Michelle Collins provides an overview of content hubs as a content marketing strategy.

 

Trump Breaks Social Media Wind: How Breaking Social Media Rules Wins

Trump Breaks Social Media Wind: How Breaking Social Media Rules Wins

Donald Trump broke all the predictable social media “rules” and won the social media wars as well as the election.

Nada Giuffrida provides an analysis of his winning strategy.

 

Google Updates 2016 – What’s Happened So Far and What’s Next?

Google Updates 2016 – What’s Happened So Far and What’s Next?

Google made a number of important updates over the course of the year, and no doubt more will be on the way in 2017.

Charlotte Tomlinson gives an overview of the updates that took place in early 2016.

 

How to Track Mailto Clicks within Google Analytics Using Tag Manager

How to Track Mailto Clicks within Google Analytics Using Tag Manager

Clickable hyperlinks to email addresses provide one useful way to encourage visitors to get in touch via our websites. These “mailto” links present unique measurement challenges.

Sean Burton outlines the practical steps to start measuring activity via these mailto links.