We say farewell to 2016, and share with you Team Hallam's top 10 best blog posts of the year. Our criteria for "best" is defined by our readers' interaction: the number of times the post has been read, or the number of times it has been shared on social media, or the number of times clicked in our newsletter. No matter what the criteria, they're all winning posts!
Meta descriptions may not have a direct impact on search engine rankings, but they certainly do play an extremely important part in encouraging visitors to click from the search results through to your website.
Ben Wood shares tips and techniques for meta description quick wins.
From finding new products to sell on your ecommerce website to searching for content ideas, the list of potential uses for Google Trends is endless.
Michelle Collins has created a quick guide to using Google Trends to benefit your business.
Changes in the Facebook algorithm means businesses are getting less visibility in their fans’ newsfeeds. The best way to get seen on Facebook is by advertising.
Rainu Bhele gives a practical introduction to the ups and downs of Facebook advertising.
Accelerated Mobile Pages (AMP) rolled out in Google’s search results in 2016.
Ben Wood explains what AMP is, how it will impact Google’s results, and look at what you should be doing in preparation.
If you want to reach more business owners and decision makers, then LinkedIn Advertising may be a highly cost effective method for you to consider.
Susan Hallam gives a plain speaking overview of how to get started with LinkedIn advertising.
Looking at developing your digital strategy? Take a look at these 8 mistakes so many business make when it comes to digital marketing.
Susan Hallam shares her experience in helping businesses to hone their digital strategies.
Aggregating your content into content hub pages can not only be part of an effective content marketing strategy – it can also enhance your user experience, help drive targeted traffic to your website and increase leads.
Michelle Collins provides an overview of content hubs as a content marketing strategy.
Donald Trump broke all the predictable social media “rules” and won the social media wars as well as the election.
Nada Giuffrida provides an analysis of his winning strategy.
Google made a number of important updates over the course of the year, and no doubt more will be on the way in 2017.
Charlotte Tomlinson gives an overview of the updates that took place in early 2016.
How to Track Mailto Clicks within Google Analytics Using Tag Manager
Clickable hyperlinks to email addresses provide one useful way to encourage visitors to get in touch via our websites. These “mailto” links present unique measurement challenges.
Sean Burton outlines the practical steps to start measuring activity via these mailto links.