A lot of people pay us to to do commercial web reviews of their sites’, if you do we’re probably going to tell you one of these things…

  1. You’re displaying text content as an image

    Google and other major search engines cannot read the text within an image and thus it will make it incredibly difficult for them to understand what your website is about. If they don’t know what your site is about, you won’t be able to rank for beneficial keywords and search queries.

    How can I check if I’m using images? First of all you can try to select the text using your cursor as if you were going to cut & paste. Secondly if you click and drag an image, the text will peel away.

  2. You’re not prominently displayed phone number at the top of the page.

    The fact that you can simply pick up the phone and be able to talk to another person on the other end is greatly reassuring to us. Even if we actually choose to email the person instead. Websites with a clear, prominent phone number will create more trust which leads to more enquiries or purchases through your website.

  3. You’re not displaying your legal information on your website

    Ltd companies are required to display their registered name, their registered company address (not to be confused with office address), company number, and VAT number if applicable.

    A cowboy services company won’t want to display any of this information on their website, and even if you have a great reputation you may risk yourselves as being perceived otherwise.

  4. You’re incorrectly displaying your navigation labels within your title tags

    In most circumstances people are unlikely to ever to be searching for words such as “home”, “about us” or “contact us”, so whilst they make suitable navigation labels they don’t belong in your title tags.

    Your title tags should be used to reflect the sorts of words and search queries someone might like to type into a search box when looking for your products or services.

  5. You’re using and displaying an email address from a free email provider such as BT, Yahoo or Hotmail.

    E-mail addresses created under these free services can be done incredibly quickly and easily which is also the reason you shouldn’t front them on your website. It takes that bit more time to setup a branded email address, and this conveys both stability and professionalism.


Now you know how to avoid some of the most common traps small business owners and SMEs make with their websites’.

Further Reading:

10 Simple Tips to Improve your Contact Form Enquiries
How to Carry Out a DIY SEO Health Check

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