B2B marketing hasn’t always seemed as interesting or as glamorous as its B2C marketing counterpart, but a lot has been changing in this space. Read on to discover how B2B marketing is evolving and what you need to know to succeed. What is B2B marketing? At its most fundamental level, business-to-business (B2B) marketing is when […]Read more..
So, it’s official! Hallam has not only won The Drum Search Award’s 2021 B2B Campaign of the Year for its work with orgvue but backed it up by also being crowned with the Best Integrated Campaign award at the 2021 EU Search Awards. It brought the curtain down on a pretty incredible May for our […]Read more..
Why it’s important and how to get it right, according to the professionals…Read more..
Are you thinking about how the recession will impact your marketing activity? Will you need to change your strategy to adapt and thrive? It’s been a strange year for marketers, but over the past few months, there have been positive changes for B2B Businesses that we can all learn from. In this free hour-long webinar, […]Read more..
Are you aware of account based marketing? This strategic approach helps to target specific high-value accounts, offering them a more personalised experience that will result in higher quality leads to maximise ROI. Here’s why you should be taking full advantage.Read more..
In order to achieve a Digital Marketing overview, businesses need to close the loop by merging real business data with virtual website data. Picturing full user interactions not only brings you clarity, but it also gives you the power to exponentially increase a businesses’ ROI.Read more..
Just like “to Google something” means to “search online,” Zoom is now the all purpose verb for videoconferencing and live streaming video. In this post we share our number one secret for getting started live streaming, and ways in which you can use live streaming in your overall B2B marketing mix.Read more..
A B2B social media strategy doesn’t have to be boring. In fact, it should be the opposite to help your company stand out. Learn from some great B2C campaigns of the past.Read more..
Need inspiration for the design of your new B2B website? Julio Taylor picks 9 of his favourites, and spells out his key ingredients for a great B2B website design.Read more..
Join Hallam at the B2B Marketing Expo as we deliver our masterclass of’ Bite-Size Digital Marketing Briefings’ to help you increase your marketing skillsRead more..
Selling is a social process. Of course people do business with other people. And LinkedIn is one of the most valuable social tools in a sales professional’s toolkit. Learn how to use LinkedIn to sharpen up your sales skills.Read more..
We’ve all been there, the pain and struggle of coming up with content ideas suitable for a B2B digital campaign. Whether you’re creating niche content for your blog or looking for something relevant to share on social media, how can you really be sure that you’re creating content that your B2B audience actually wants to read?Read more..