Mobile Marketing in the Tourism Industry

Do you have a “wait and see” approach when it comes to the mobile marketing of your tourism and leisure business? It is no secret that we are all using their mobile phones as part of our daily lives, and increasingly this includes researching and buying travel and tourism products and services. Creating a successful mobile marketing strategy […]

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7 Black Friday marketing tactics to implement in 2022

With Black Friday just around the corner and a seismic shift in online consumer behaviour over the past couple of years, it’s crucial for online businesses to plan and implement their biggest and best Black Friday marketing tactics yet in order to drive sales and revenue they may have missed out on during the pandemic.

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Integrating online and offline marketing: are you putting people first?

The internet has brought us speed, simplicity and scale, yet many brands are still failing to integrate online and offline marketing to improve the customer experience.

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Affiliate marketing for lead gen

Affiliate Marketing can be used for lead generation as part of your wider Paid Media Strategy and it’s a great way to get more results

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Marketing to Gen Z

It’s hard to imagine functioning day to day life without the internet. Something that Generation Z, or Gen Z, have never experienced as the first generation to not have life before the internet. Now reported to be the largest demographic grouping, half of this group won’t have known life without a touch screen.

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The Future of Digital Marketing in the Charity Sector

The world needs charities and not-for-profits more than ever. Read this practical guide exploring how charities can be using digital marketing to raise awareness, build their volunteer base, and most importantly generate funds.

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Mobile first indexing: everything you need to know about mobile SEO

Mobile searching now out numbers desktop searching. In fact, there is a good chance you are reading this on a mobile device. Grab a cup of tea, and review this checklist for developing your business’ mobile search strategy.

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Digital marketing in healthcare: a guide to local SEO

For local healthcare businesses such as GP’s, Dentists and Surgeons, the growth of technology and digital marketing have given customers another way to interact with various services including: finding their local practises, booking appointments and even reserving prescriptions.

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40 free stock image websites to help you improve your content marketing

In a predominantly visual world, good imagery can make or break marketing tactics. Luckily there are numerous resources out there for marketers to create attention-grabbing and compelling content marketing pieces. Check out this comprehensive list of 40 free stock image websites that cater for all personal and commercial imagery needs.

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7 digital marketing trends to watch in 2019

As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more continues to evolve. There are many new digital marketing trends and strategies that businesses must embrace if they are to thrive in 2019 and beyond.

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How to improve your digital marketing in the retail sector

Technology continues to transform the retail sector, as shopping moves online. As a retailer if you do not have an effective digital marketing strategy you may as well put up the closed sign. Here are five ways, from my experience, a retail business can make the best use of digital marketing.

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What is digital marketing transformation?

Are you ready to transform your marketing function to adapt to rising digital consumption? Here are the 5 steps your organisation needs to transform your digital marketing, and become “digital first.”

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