Mobile Marketing in the Tourism Industry

Do you have a “wait and see” approach when it comes to the mobile marketing of your tourism and leisure business? It is no secret that we are all using their mobile phones as part of our daily lives, and increasingly this includes researching and buying travel and tourism products and services. Creating a successful mobile marketing strategy […]

Read more..

13 tips for improving your digital marketing

Our digital presence is more important than ever, and yet we may be inadvertently making blunders and missing out on simple things to make our personal and business reputations shine. Susan shares her top mistakes she thinks will make you cringe and give you 13 more actions to shine up your online reputation. (Webinar, Powerpoint slides and recommended links)

Read more..

The Future of Digital Marketing in the Charity Sector

The world needs charities and not-for-profits more than ever. Read this practical guide exploring how charities can be using digital marketing to raise awareness, build their volunteer base, and most importantly generate funds.

Read more..

Effective Marketing on Black Friday

£1.49 billion was spent in the UK Black Friday 2018 shopping extravaganza. Learn what retailers should be doing in 2019 to maximise their takings, and practical examples of what worked well last year.

Read more..

Mobile first indexing: everything you need to know about mobile SEO

Mobile searching now out numbers desktop searching. In fact, there is a good chance you are reading this on a mobile device. Grab a cup of tea, and review this checklist for developing your business’ mobile search strategy.

Read more..

Marketing in a digital world – Susan Hallam, Hallam – Nottingham Digital Summit

The second talk on the Albert Hall Stage was Susan Hallam, founder and owner of Hallam. Speaking about the AI wave, she discussed how we as marketers, can thrive in these revolutionary times. We are living in revolutionary times New platforms and technologies are constantly appearing, and as digital marketers, we need to think about […]

Read more..

How to integrate offline and online marketing to grow your business

Customer journeys are changing shaped by offline and online media consumption. Let’s explore how marketers can integrate the two mediums in their marketing strategy to help convey their brand message more effectively and drive action from audiences.

Read more..

Digital marketing in healthcare: a guide to local SEO

For local healthcare businesses such as GP’s, Dentists and Surgeons, the growth of technology and digital marketing have given customers another way to interact with various services including: finding their local practises, booking appointments and even reserving prescriptions.

Read more..

40 free stock image websites to help you improve your content marketing

In a predominantly visual world, good imagery can make or break marketing tactics. Luckily there are numerous resources out there for marketers to create attention-grabbing and compelling content marketing pieces. Check out this comprehensive list of 40 free stock image websites that cater for all personal and commercial imagery needs.

Read more..

How to do a digital detox… and the marketing implications of your customers digital detoxing

More of us are choosing to be more “in the moment” and deliberately trying to reduce our screen time. How do you do a digital detox, and what are the implications for businesses as our customers are unplugging from digital?

Read more..

7 digital marketing trends to watch in 2019

As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more continues to evolve. There are many new digital marketing trends and strategies that businesses must embrace if they are to thrive in 2019 and beyond.

Read more..

How to improve your digital marketing in the retail sector

Technology continues to transform the retail sector, as shopping moves online. As a retailer if you do not have an effective digital marketing strategy you may as well put up the closed sign. Here are five ways, from my experience, a retail business can make the best use of digital marketing.

Read more..