Owned Media (SEO & CRO) Consultant

Our SEO & CRO Consultants are in charge of developing and project managing forward thinking strategies for a portfolio of clients across a wide variety of industries.

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Working within the Owned Media team you will take a holistic approach to digital marketing, with a strong grasp of the wide range of techniques available including technical SEO, relevancy and authority, CRO and content marketing.

Core responsibilities

  • Design and deliver SEO and CRO campaigns that make our customers more successful online
  • Working collaboratively with Hallam’s in-house designers, developers and strategy team to deliver successful campaigns for our customers
  • Acting as the lead SEO and CRO contact on a wide variety of client accounts
  • Offering pre-sales support where necessary to help grow our client base
  • Regular data analysis to spot performance trends and deliver useful insights to our clients
  • Developing and leading cutting edge SEO, Content and CRO strategies, maintaining activities within project management workspaces, delivering monthly performance reports and being involved in regular client meetings
  • Have a holistic approach to Owned Media, with a strong grasp of the wide range of techniques including technical SEO, relevancy and authority, CRO and content marketing

What this looks like in practice

  • Performing ongoing keyword research including discovery and expansion of keyword opportunities
  • Researching and implementing content recommendations for organic success
  • Formulating content strategies for key clients with the aim of increasing linkable assets and online visibility
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI from search campaigns
  • Optimising copy and landing pages for search engine optimisation
  • Research and implement search engine optimisation recommendations
  • Research and develop link building and content strategies alongside our Earned Media team
  • Implement link building and content strategies alongside our Earned Media team
  • Work with the development team to ensure best practices are properly implemented on newly developed code
  • Work with our development team on technical SEO fixes such as site speed, AMP and PWA implementation and more
  • Work with editorial and marketing teams to drive Owned Media in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve positions for target keywords
  • Reporting trends and insights to our clients and other members of the Hallam team

What do we expect from you

  • Fully accredited as appropriate, including professional qualifications
  • Regularly cascading experience and knowledge via informal channels to the rest of the team
  • Breadth of knowledge across a broad range of Owned Media disciplines
  • Delivering exceptional results, retaining and delighting our clients
  • Leading large client accounts delivering multiple services including via a team approach
  • Identifying service improvements and ways to improve our internal processes

Benefits

In addition to a competitive salary, we at Hallam are also proud to provide a relaxed yet professional working environment that includes:

  • Industry-leading in-house professional development and training, tailored to your specific career plans and needs
  • PLZ ( Protected Learning Zone) to enable you to stay on top of the latest industry updates and developments
  • Fast track career development
  • Freedom to take responsibility and manage your own client work under our principle of “supported autonomy”
  • Flexitime working
  • The opportunity to attend industry-leading conferences and seminars
  • Regular one-to-ones and support from our team to aid your development
  • Contribution matched pension
  • 33 days holiday per year including bank holidays
  • And all the usual stuff digital agencies provide: free fruit in the office, cake day, a cute office dog, occasional working from home and our Ministry of Fun organises company lunches, dinners out and other activities

It is your experience, track record, and most importantly positive attitude that will get you this job.

Discover benefits

Our commitment

We commit to you and your learning through Progressive Design and the projects you work on. We will give you opportunities to elevate your skills and career through our work.

Your commitment

Will build a tailored experience for you to get you there and give you feedback along the way. We promise to support you through your wins and failures. We’ll do all of this in two year cycles to help you see what’s next and what can be. Take a peek at our values to give you an idea on how we think.


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