I’ve just noticed that Google AdWords is displaying advertisers’ favicons alongside the destination URL in the Google search results.
Here’s what I’m seeing:
Taking a look at the source of the favicon images being dispalyed in the search results, they are .png files that are being stored at:
At this stage, not all ads have a favicon displaying. Travelodge gets it’s favicon displayed, but Lastminute.com doesn’t.
It’s not a question of whether the site has a favicon.ico installed, because these images are .pngs coming from Google’s own archive.
I can’t quite make sense of it yet, but not doubt all will be revealed in due course!
Some more examples:
Update: they appear to be off again?