From this date onwards advertisers who collect personal or financial details from their visitors will need to be more secure and transparent or face suspension.
When collecting payments and certain personal information advertisers must use Secure Sockets Layer (SSL) to encrypt sensitive information. This is to ensure safety for all customers who visit your website via a Google AdWords advert.
If you collect any of the following details, you will need to transmit them over an SSL connection:
- Credit and debit card numbers
- Bank and investment account numbers
- Checking account numbers
- Wire transfer numbers
- National identity, pension, social security, tax ID, health care, or driver’s license number
As you will already know there are strict data protection laws in the EU regarding the collection of other personal information. This is not the case around the world and so Google has also introduced the following stipulations:
However, the requirement to use SSL when collecting payments and certain personal details is brand new. So, you should review your site immediately to see if action is required – and if it is, take steps now so that you are using SSL before 17 May.