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OUR APPROACH

Strategically planned triggers

Our approach to marketing automation falls into three areas:

A strategic schedule

Using careful testing and optimisation, we create a schedule of communications and ensure there’s unique content at every stage of the journey.

Automated workflows

We set up a customised email workflow which consists of the schedule, trigger settings and content for the emails.

Email triggers

New email campaigns are fired depending on which actions have been taken, pushing the user further down the marketing funnel.

Save time and make the most of your business data with marketing automation

Marketing automation, data capture and lead nurturing are highly effective forms of streamlining your processes, boosting brand loyalty and driving sales. With accurate customer data and targeted content and communications, there’ll be no need for cold calling. You can offer your customers the personalised experience they expect. What’s more, you’ll be able to measure your results, so you can optimise your techniques.

Intelligent targeting

Our team utilise CRM data to improve the results generated through online marketing campaigns via automation, using the power of email marketing trigger campaigns to push users further down the marketing funnel through intelligent targeting and personalisation.

Be patient with the process

Your customers’ decision making process can take time. Work with us, and we’ll design and deliver a successful automatic lead nurturing strategy for your business. Our team will help you make greater use of your customer database to set up triggered email marketing campaigns using Mailchimp, sending specific messages to customer based on actions they have taken on your website.

An award-winning team

Our insights department are an award-winning team. They’ve been commended for the Best Use of Data at The Drum Awards and won the Masterclassing Marketing Award for Big Data, as well as having been nominated for numerous accolades for their paid media innovations.

Client testimonial

Investing in a digital future to generate real results

“I am glad that we invested in our company’s future online marketing with Hallam as the results have been clear to see. ”

Edward Acres - Director, Acres Architects

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