Facebook, Twitter, LinkedIn, forums, groups, communities… With so much going on in social media, how can you be sure you’re getting the best ROI for your time? This guide is here to help you understand the basics of social media for business to get your social strategy on track.
Social Media for Business
It’s easy to fall into the social media trap. That is, to try to have active profiles on every social media platform going.
But the real value of social media marketing is in the interaction and engagement it enables you to have with your customer and potential customer. It’s about creating the opportunities to have conversations with your customers so you can better understand them and what interests them. It helps us as businesses to better tailor our services to the needs and motivations of our target audience.
Your Social Media Dinner Party
One way to think of social media marketing is as a dinner party (stick with me on this one); treat your activities as you would a dinner party and you can’t go far wrong! Here’s how:
Know your guests
If you want to engage with your target audience, it’s important to understand who they are and what they are interested in — and what you want to achieve with them. This should be the basis of your dinner party plans and will guide the rest of your decisions.
Choose a party location your guests like and can easily access
There’s no point holding your party in London if everyone you want to invite lives in Scotland — in the same way, there’s no point trying to engage on Facebook if the majority of your audience is active on Twitter. Select your party location carefully.
Be a good host
You’re the host of your party, so you need to make sure your guests are comfortable and having a good time. Guide the conversation but don’t talk at them – your party is about conversation and everyone should be able to get involved.
Understand the dietary needs of your guests
You wouldn’t serve meat to a vegetarian (not if you want them to have a good time, anyway!). Do your research to understand what your audience likes and what will provide them benefit, then identify the products you have in your business that appeal to those needs and add value to the party guests.
Keep in touch after the party
Be available to your audience beyond your social media interaction – ensure there are ways for people to get in touch and find out more via your website and consider email marketing campaigns.