Hallam’s Marketing Services Director, Ben Wood, has been selected to speak at SMX West this year. SMX (Search Marketing Expo) is the search industry’s leading event, designed and delivered by the best specialists in the field.
Ben will be joining search experts in San Jose in the heart of Silicon Valley on 15th March. He will be delivering a search engine marketing workshop focused on Advanced Audience Targeting & Management Tactics. If you’d like to go beyond Google’s default targeting tools and find out how to use remarketing lists, custom combination lists, and custom affinity lists to reach a conversion-ready audience, then this session is for you.
Some of the biggest names in digital marketing and business deliver SMX workshops or moderate them. In San Jose, Ben will join experts such as:
- Pete Dainty, Senior Director Shopping Experience, SEO & Site Architecture, eBay
- Nathan Johns, Search Quality Analyst, Google Inc.
- Patrick Stox, SEO Specialist, IBM
- Vadim Supitskiy, VP of Software Engineering, Forbes
SMX West is part of a series of events that take place every year in different locations across the globe. In 2018 these include SMX London, SMX Munich, SMX Advanced/Seattle and SMX Paris. SMX West will consist of over 60 workshops over three days, focusing on three tracks – SEO, SEM and retail.
The expo series was initiated and is being delivered by Search Engine Land – the leading publication in search marketing internationally. By the way, did you know Hallam was shortlisted for one of their awards last year?
Some of the world’s biggest brands attend SMX events. Capital One, Coca-Cola, Dell, eBay, GM, HP, Mercedes-Benz, Microsoft, Netflix, Trip Advisor and Unilever are only a few examples.
To see the agenda and book tickets visit the SMX West website.
To find out more about other events we’ll be speaking at or organising, visit our events page.