Internet marketing from 2011 to 2012…and a round up of what you need to be doing in 2012.

There were an abundance of round up posts towards the end of last year, but if we had published this list in mid to late December you would have missed out on some absolute crackers.

Here at Hallam we have done the hard work so that you don’t have to – we have curated the best blog posts of last year (and because we have published at the start of 2012 we have been able to include prediction lists and tips for the upcoming year).

So fire up your bookmarking tool of choice because this going to be an epic one that hopefully you are going to want to refer back to again and again in the upcoming year.

Feel free to skip to the section that interests you the most and let us know if we have missed out any blinders in the comments section.

General SEO and Online Marketing Posts of 2011

The Noob Guide to Online Marketing (With Giant INFOGRAPHIC) – by Oli Gardner and featured on the SEOmoz blog. You can also get a download of the epic post from here. Packed full of great information.

Introducing: The Periodic Table Of SEO Ranking Factors – by Danny Sullivan. Why had no-one done this before? Simple and great to stick on the wall in your work space.

Keyword  Research Posts of 2011

The KISSmetrics Guide To Keyword Research – Part 1, Part 2 and Part 3 – by Kristi Hines. An epic post/guide that was spread across three separate posts.

The Ultimate Guide to Keyword Research by Glen Allsopp. If you needed anymore keyword research tips and tidbits then this was the place to get them.

Link Building Posts of 2011

26 Creative and Innovative Link Building Experts and Their Strategies – by Jason Acidre. The KaisertheSage blog was on fire this year and we can heartily recommend a number of Jason’s posts including this one and this one.

18 Tools To Speed Up Link Building by Justin Briggs. Tools don’t make the link builder – but they can certainly make them more productive!

SEO Guide to Creating Viral Linkbait and Infographics by Ed Fry over at Distilled. This is less of a blog post and more of a guide (and you can download it as a pdf). Packed with great visuals this is an awesome guide to creating link bait from scratch.

Content Marketing Posts of 2011

Content Marketing – Tactics and Best Practices by Lee Odden. A simple but thorough break down of the top 30 ways of using content marketing to promote your business on the Internet.

The Content Marketer’s Guide to Web Content by Amanda Milligan. This covers similar ground to the Lee Odden blog post but is structured well. For each type of content marketing you get definition, origin, when to use them and usage tips. Indispensable.

Analytics Posts of 2011

50 Google Analytics Resources – The 2011 Edition by Kristi Hines. This is what curation is about, picking the very best posts and featuring them together in one handy place for bookmarking.

Technical SEO Posts of 2011

Microsoft Excel for SEOs by Mike Pantoliano from Distilled. Another epic guide rather than blog post – great for getting a handle on the Excel skills that you need to set you apart from the competition in research.

Data Scraping guide for SEO by Himanshu Sharma. A great advanced post for honing your data scraping skills. Comprehensive and featuring some great tools.

Duplicate Content in a Post-Panda World by Dr Pete. A complete guide to duplicate content issues and how you go about fixing them. Well written, easy to understand and with strong visual content to guide you through.

Making Data Sexy — Excel Formatting 101 by Annie Cushing. No matter what you use Excel for just staring at a sheet of figure can make your eyes burn. Check out this guide to making your spreadsheets look pretty (and more importantly, easy to scan and make decisions).

Learn Any Area of Excel using these 80 Links by Purna Duggirala (or Chandoo). Essentially a round up of Chandoo’s awesome Excel posts, you will find everything you ever need to know about Excel here.

Local SEO Posts of 2011

SEO for Local Search: The Complete Guide by Ted Ives. Just getting started in Local SEO? Start here!

Top 50 Citation Sources For UK & US Local Businesses by Myles Anderson of Bright Local. A late entry but an awesome post based on a massive data set.

Local Search Ranking Factors, Vol. 4 by David Mihm. Less of a blog post, more of an epic journey in to what will help you rank in Local SEO. Works as a beginners guide and Local SEO cheat sheet.

Adwords Posts of 2011

The Most Expensive Keywords in Google AdWords by Larry Kim. A great example of when the data is appropriate for the infographic and a lesson in keeping it simple.

The 10 Cardinal Sins of Paid Search Marketing by Ellerton Whitney. Avoid the mistakes that others using PPC as part of their marketing mix are making on a daily basis.

Social Media Posts of 2011

60 Social Media Marketing Tips for the Holiday Season by Kerry Jones. Published in September – for Christmas. Not only is this post jam packed with tips it also shows that you have to be thinking ahead all the time!

The Ultimate Glossary: 120 Social Media Marketing Terms Explained by Kipp Bodnar. The latest entry onto the list (it was published on the 30 December and we aren’t going to let you know who it pushed out!). This goes to show that these kinds of lists shouldn’t be published in mid-December. Every possible Social Media term is covered here.


The ultimate guide to the Facebook Edgerank algorithm by Kelvin Newman. One of Econsultancy’s best posts of the year – and one of the most important as far as Facebook is concerned.

The 5-Minute Facebook Page Makeover by Kerry Jones. Simple tips for helping you make your Facebook business page look, well, more business-like.


How to Use Twitter for Marketing & PR by Mike Volpe. 12 simple tips for if you are just getting started on Twitter.

10 Helpful Tools & Apps for Twitter Power Users by Leo Widrich. When you are a bit more confident using Twitter you make want to check out this lits of tools that will help you become more productive.


34 Google+ Resources for Your Business: Advice from the Pros One of the best round up posts on the subject of Google’s new social venture. Featuring resources from the big guns in Social Media – Chris Brogan, Mari Smith, Pamela Vaughn, Guy Kawasaki and loads more.


LinkedIn 101 by Ron Jones. It wouldn’t be fair to miss LinkedIn – and if you are just starting out on this platform this blog post will guide you in the right direction.

Email Marketing Posts of 2011

Email marketing services reviewed by Patrick McNeil. A comprehensive guide to all of the major email marketing services. If you aren’t sure which service is right for you then this epic post will help you decide.

Predictions and Tips for 2012

SEO Strategies and Inbound Marketing Best Practices for 2012 by Jason Acidre.

20 Future-Facing SEO Blogs for 2012 by Cyrus Shephard. The blogs that you need to subscribe to in 2012.

8 Predictions for SEO in 2012 by Rand Fishkin. See whether Rand’s predictions from last year happened and where he thinks it will go in 2012.

An SEO Playbook For 2012 by Tom Schmitz. Covering code, content and design of your site.

Predictions For Local Search In 2012 – Year Of The Dragon by Chris Silver Smith. Where Local Search may be heading in the coming year.

30 Social Media Predictions for 2012 From the Pros by Cindy King.

Got an extra 5 minutes to see some stuff that is just cool?

Then may we suggest you click on these links for some interactive magic!


The Evolution of the Web – Interactive Timeline

Evolution of the web

Interactive Infographic of the World’s Best Countries

Interactive data graphicAll the best for 2012 from all of Team Hallam!


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6 responses to “Best Internet Marketing Posts Of The Year – 2011”

  1. Himanshu says:

    Thank you for listing my blog post on Data Scraping. I am glad you like it 🙂

    • Wayne Barker says:

      Hey there Himanshu,

      Thanks for dropping by and leaving a comment. It was a great post packed with a lot of valuable information and a pleasure to include on our list.

  2. Jason Acidre says:

    Awesome round up Wayne! And thank you for including some of my posts in here, really honored to be listed with these other awesome guys.

    Also, I really found Lee Odden’s guide to content marketing very useful. Will definitely share that one to my team tomorrow 🙂

    • Wayne Barker says:

      Thanks Jason,

      It was a pleasure to include your posts, you have produced some of the most comprehensive content of the year without a doubt! Have a great 2012!

  3. Peter M Fedorow says:

    Thanks for the excellent round up Wayne; cuts to the chase and will save me a lot of time, can now fous on what’s hot as opposed to what’s not.

    Happy 2012.

    • Wayne Barker says:

      Hi Peter,

      I am glad you enjoyed it! We always strive to only share the content that you can action and will help your online business thrive…and a happy 2012 to you as well!

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