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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

CSR

Going above and beyond: we’re UK Company Culture Awards finalists

We’re excited to announce that we’ve been named finalists for the UK Company Culture Awards this year. The awards honour…

SEO

How to find your online competitors

Are your online competitors really who you think they are? You may be surprised by who is competing for your…

Branding

How to win customer trust back after a mistake

Say sorry and mean it. … oh, apparently that’s not enough to warrant an entire article. So let me elaborate……

SEO

The benefits of Google reviews

Obtaining Google reviews is an easy and free way to get ahead of your competitors by building customer trust and…

Paid Search (PPC)

15 best practices for PPC landing pages

This post explains 15 best practises that you must implement when designing a landing page for PPC, all the features…

Advertising

Dynamic search ads: the only guide you’ll need

In today's digital age, businesses are always looking for new ways to reach their target audience. Dynamic search ads (DSAs)…

Leadership + Finance

Building bridges between finance and marketing

Finance and marketing are often seen as opposing forces in a business. Marketing wants to spend money, while finance wants…

Content Marketing

Where should I be investing my social budget in 2023?

The new Rival IQ benchmarking report, that’s been eagerly anticipated by those working in social media, has officially been published.…

Analytics

How to calculate lifetime customer value (LCV) from ecommerce transaction data

As an ecommerce business owner, understanding the value that each of your customers brings to your business over their lifetime…

Social Media

What is de-influencing? We explore TikTok’s latest trend

According to Statista, who provide global market and consumer data, the value of the global influencer marketing has more than…

Events

Our second wave of Nottingham Digital Summit speakers is here ✨

Remember our first wave of incredible speakers? Well, as promised, we’re back with our second wave, including experts from brands…

News

Meet our new Paid Media Team Leads, Molly and Alex

The newest leaders of our Paid Media Team, Molly Watters and Alex Jackson, are both full of energy, positivity, and…

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