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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, weekly.

Ecommerce

7 Black Friday marketing tactics to implement in 2022

With Black Friday just around the corner and a seismic shift in online consumer behaviour over the past couple of…

Advertising

Google Ads: pros and cons

Google Ads can be an effective way to drive more traffic to your website, but it's certainly not for everyone. …

Marketing

How to carry out an SEO health check in 10 easy steps

If you want to rank your website on search engines and drive organic traffic to your products and services, then…

Analytics

Getting the most from your LinkedIn company page analytics

Do you want to gain a deeper understanding of the people who connect and engage with your company on LinkedIn?…

Social Media

What is a social media marketing funnel?

Your social media marketing funnel is the path your customers take on their journey with your business, from the first…