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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

SEO

What featured snippets are and how to get them

In today's digital age, SEO has become the backbone of online visibility and success. Businesses and content creators are constantly…

Advertising

The art of not being forgotten: a guide to dynamic remarketing

Remarketing is a technique that involves displaying targeted ads to users who have previously interacted with your website. Dynamic remarketing…

Ai and Machine Learning

Is marketing on the brink of its own ‘vinyl revival’?

The line between personalised content and relentless spam is blurring at an alarming pace - and it's about to get…

Paid Search (PPC)

Understanding the benefits of paid social media advertising for international B2B marketing

Typically, B2B organisations neglect paid social media advertising as it can sometimes be regarded as an upper funnel channel or…

Google

Using GA4 demographic data: age, gender and interests

Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels…

Social Media

What is Dark Social?

Dark Social might sound scary and frightening, but in its simplest form, it’s just a term used to explain content…

Leadership + Finance

Meet our new Head of Organic, Carmen Dominguez

This month, we welcomed Carmen as our new Head of Organic. Bringing with her a wealth of knowledge and expertise…

eBooks + Downloadable Content

May 2023: digital marketing report

May is here which means we’ve got the latest scoop on what’s happening in the world of digital marketing for…

Ai and Machine Learning

Be prompt in adapting to AI: lessons from the ancient history of the 90s

It’s 9:23am. You’ve finished your team stand-up. You’re briefed on your tasks for the day and you’ve already read your…

SEO

A complete SEO guide to duplicate content

Read our comprehensive guide to duplicate content to learn how it can impact SEO, how it can be caused &…

Ai and Machine Learning

Generative AI and the need for human expertise

Far from a job-killing foe, generative AI technology has the potential to unburden and empower the next generation of marketing…

Ai and Machine Learning

The 13 rules to producing fail-safe AI content

When considering the future of AI, it can evoke a mix of either excitement about how these powerful new technologies…

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