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Ai and Machine Learning

The 13 rules to producing fail-safe AI content

When considering the future of AI, it can evoke a mix of either excitement about how these powerful new technologies…

Analytics

April Breakfast Briefing: using GA4

If you’re not aware already - although, for your own sake, we hope you are - on 1st July, Universal…

Digital Strategy

Key messaging frameworks: an essential tool for brand strategists

I’m a strategist, so my obsession with frameworks and models comes naturally.  One that I’m finding incredibly useful right now…

SEO

How to carry out expert SEO keyword research

Keyword research is an integral part of SEO - without it, the content you create won’t be found on the…

Content Marketing

April 2023: digital marketing report

Our monthly marketing report is back: this time, we’ve combined our Strategy, Organic, and Paid Media insights all into one…

CSR

Going above and beyond: we’re UK Company Culture Awards finalists

We’re excited to announce that we’ve been named finalists for the UK Company Culture Awards this year. The awards honour…

SEO

How to find your online competitors

Are your online competitors really who you think they are? You may be surprised by who is competing for your…

Branding

How to win customer trust back after a mistake

Say sorry and mean it. … oh, apparently that’s not enough to warrant an entire article. So let me elaborate……

SEO

The benefits of Google reviews

Obtaining Google reviews is an easy and free way to get ahead of your competitors by building customer trust and…

Paid Search (PPC)

15 best practices for PPC landing pages

This post explains 15 best practises that you must implement when designing a landing page for PPC, all the features…

Advertising

Dynamic search ads: the only guide you’ll need

In today's digital age, businesses are always looking for new ways to reach their target audience. Dynamic search ads (DSAs)…

Leadership + Finance

Building bridges between finance and marketing

Finance and marketing are often seen as opposing forces in a business. Marketing wants to spend money, while finance wants…

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