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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

I've been using AdWords Promotion Extensions on a client account for six months now, so I thought I'd share the…

Using Facebook Custom Audience lists is an effective way to get more repeat customers and new ones too by being…

Black Hat SEO still goes on, works incredibly well and is making a lot of people money. The drawback is…

Creating well crafted web pages ticking all the right SEO On Page Factors will help improve your website visibility in…

Merchant promotions enable advertisers to make their Google Shopping Ads stand out from the competition. Using promotions helps to increase…

If your business serves one or several localised regions, your local SEO strategy is key to your success and is…

Digital marketing agency Hallam is merging with BigSpring, a leading web design and development agency. The deal results in an…

In February 2017 I was invited to Facebook HQ in Dublin to become a Facebook She Means Business trainer.

This post will look at how search marketers can adapt and optimise for the rise of voice search and digital…

A client recently asked me to calculate the ideal cost-per-click (CPC) for their keywords, but unfortunately there is no exact…

Journalists receive hundreds of emails every day. So, how can you ensure your pitch doesn't end up in the trash…

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