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Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.

Optimising your crawl budget will help search engines crawl and index the most important pages on your website. Here are…

Are your online competitors really who you think they are? You may be surprised who is competing with you for…

Facebook's dynamic product ads allow retailers to promote relevant items from their entire catalogue on any device. Advertisers can use…

In another step towards improving the quality, speed and delivery of content to mobile devices, Google has rolled out an…

There are lots of things that can go wrong when you're doing A/B testing and most of them involve using…

The digital PR landscape is changing as some publishers are monetising what was previously editorially driven decision making. What does…

With so many social media platforms in existence it can be difficult to keep track of all the different social…

Millennials have evolved from a popular catchphrase among those trying to identify a new trend, to a group of tech-savvy…

We recently ran a LinkedIn text ad campaign using best practice techniques. We've put together a case study to highlight…

Does your business have an ongoing plan for capturing customer feedback online? Here I will be giving you an overview…

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