Insights
Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.
Algorithmically woven words: navigating a labyrinthine tapestry*
Since the advent of AI based on large language models, such as ChatGPT, there’s been a lot written about the…
Growing pains: bold strategies to outperform a challenging marketplace
On the 26th March 2024, Hallam, alongside our partners at LinkedIn, hosted an exclusive event focused on how B2B brands…
Web accessibility is set to become a legal requirement: are you ready?
On the 28th June 2025, the European Accessibility Act (EAA) comes into effect. Although there’s already been a directive in…
How to get visibility into the B2B buyer journey
When researching the key challenges of B2B marketers, the complexity of the buyer journey always comes top of the list.…
Navigating the shift from precision to prediction in marketing measurement
The imminent deprecation of third-party cookies, coupled with increasing privacy regulations and fragmented media consumption, is significantly altering the foundation…
Social commerce advertising: turning social media into a sales channel
The merging of shopping and social media certainly isn’t a recent development, but in the ever-changing digital sphere, the game…
Designing from a distance: collaborating with a remote-first creative team
It’s not news to anyone that how we work has changed dramatically since the Covid-19 pandemic. Adaptations and new working…
March 2024: digital trends report
We’re heading into the final month of what has already - and continues to be - a busy first quarter…
Safe creative is boring and doesn’t work
“Let’s go with the risky creative” is not a phrase you tend to hear a brand’s marketing manager use very…
How to measure success in Digital PR
"How do you measure the effectiveness of Digital PR?" is a question that's been batted around for the last few…
There are three things every company needs to do in order to grow: build a strong and compelling brand, get…
How can SEO training benefit project managers?
When you work in digital marketing, not a day goes by without hearing the term ‘SEO’. While those of us…
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