My mother always told me Cheaters Never Win.

BMW’s German website has been booted out of the Google index. The Google Death Penalty. Banned. Gone.

It’s crime? That black hat SEO technique known as “doorway pages” stuffed full of keyphrases and designed to fool the search engines. Gotcha. The website now has a Page Rank of zero. Break the rules, and you pay the price.

BMW have said they’re sorry and removed the pages, but too late was the cry.

BMW remain confident they will get back in the index, but let this be a lesson to us all. Don’t mess with Google!

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