Small businesses seem to be slow on the uptake in using blogging as part of their overall online marketing strategy.
Why might this be the case?
Because web designers are not promoting it as part of their web design service?
Because marketing and PR professionals aren’t aware of its benefits?
- provides fresh, updated content on your website
- is a low cost (free) web publishing tool
- delivers higher search engine rankings
- builds community with your existing customers and new prospects
- gets round the email marketing “spam trap”
- can be used in the same way as other promotional and communications channels
If you’re thinking about starting a blog, then you might find these new business blogging resources in the Library section of the website helpful.