Acres Architects approached Hallam having identified that their local online presence was poor and wasn’t generating good quality leads. We not only developed a visually engaging new website, but also launched technical SEO and PPC campaigns to help maintain it. As a result, the number of leads generated by the new website resulted in £336,922 of business in a six month period.
Acres Architecture is a full service chartered architectural practice based in Nottingham. They commissioned Hallam to help them rapidly grow their business online.
Acres Architecture’s goal was to grow their presence locally and within the wider East Midlands region. As a start-up business, gaining new leads and enquiries as efficiently as possible was very important.
Before Hallam came on board, the Acres Architecture website was not ranking well for any keywords or phrases and wasn’t generating enquiries.
Acres Architecture didn’t have the capability in-house to take on a new website project and subsequent digital marketing campaign, so Hallam stepped in to take over this process and help them kick-start their growth.
The team at Hallam delivered a digital marketing package, including SEO, PPC, and a new website project.
The first port of call was managing the development of the new website. Hallam provided a full brief and navigation structure, taking into account SEO, technical, design and user experience considerations. Thanks to this careful planning, the Acres Architecture website is now fit for purpose and reflects the high standards of the business as a whole.
Next, a hugely successful pay per click campaign helped to drive traffic to the website and generate leads. Organic growth, as always, has been a slower process, and while the website has started to rank and gain enquiries organically, it is the PPC campaign which has been the key catalyst for success in this key period of business growth.
By working with Hallam, Acres Architecture gained a large number of enquiries through their website contact form and via phone calls.
On the back of these leads, Acres Architecture was able to quote for £336,922 worth of business in a six month period. They only paid £44 per lead, with an average quote value of £13,400.
In total, during the first six months of their AdWords campaign, Acres Architecture spent £1159 and closed 70% of the leads they quoted for, therefore gaining a huge ROI on their ad spend.
This allowed Acres Architecture to grow, take on new staff, and land larger projects, and by continuing to work with Hallam they are ensuring continued success for the future.