Castle Rock offers a range of famous and acclaimed beers, each unique in style and character. In addition, it also operates a chain of pubs around Nottinghamshire and beyond, each with its own
individuality and appeal.
The challenge was to create a new mobile-friendly website to replace their old outdated website and help bring their famous beers to a whole new generation online. At the same time, Castle Rock wanted to improve the service it was providing to its trade customers and show current beer available to order, and beers coming up in the future.
Working closely to the client brief, we developed a range of bespoke database driven applications perfectly suited the way Castle Rock trade customers bought their beer. The Trade Area is fully integrated with the Castle Rock beers database and provides up to date information so that beers can be ordered when freshly available, as well as knowing what beers were coming up in the future.
Our Custom Events Engine offers a central hub for all the events taking place around all the pubs. We developed a “Find Your Nearest Pub” tool which uses your smart phone to determine where you are and then provide directions to your closest Castle Rock pub. Every one of the 20 Castle Rock pubs now has its own profile page on the site, providing an easy to use the place to share photos, provide directions, share events information. And it’s been designed to easily add more pubs as the chain grows, and users will find it easy to maintain their own information themselves.