Harper Resourcing

“The training and support provided has been extremely comprehensive and perfectly targeted, and has certainly helped us get on the right track. With Eleanor’s expert knowledge and guidance, we have gained a much better insight in to our objectives.”

Jane Harper – Managing Director, Harper Resourcing

The Client

Harper Resourcing has over 25 years of experience placing the right people in the right roles in the East Midlands. Hallam’s bespoke SEO and digital strategy has helped them significantly improve their search engine ranking and achieve their key business goals.

The Challenge

Harper Resourcing was struggling to appear on search engine results pages.

They asked Hallam to help them gain more visibility, get more individuals to apply for their roles, and encourage more businesses to use them to advertise their new positions.

Our Approach

Hallam developed a search marketing strategy focusing on the areas that would give the greatest return in the long run.

They also developed an SEO strategy to help their website appear in search engines more readily – particularly in local search results. Appearing in local results was most important to them since this would help them receive qualified traffic from people that would require their services.

Hallam also provided training on social media strategies, to help their two branches work harmoniously to deliver consistent marketing messages that would build trust in their brand.

The Results

With Hallam’s expert guidance, Harper Resourcing has generated more business online over the past year, and their website is now a vital source of qualified traffic and leads for the roles that they advertise.

Since working with Hallam, Harper Resourcing has increased the year-on-year traffic to their website by over 107% and driven 78% more enquiries via organic search – including a 134% increase in job applications on the site as a result of organic traffic.