Impero provides remote network and device management software. They commissioned Hallam to generate more software trial requests and build brand awareness in the USA and UK.
Impero’s key goal was to boost awareness of their Education Pro software, a leading solution for safeguarding young children in schools. Impero has a strong reputation in the UK and wanted to address the USA market and build international visibility.
However, errors in the design and development of their websites resulted in international visitors being directed to the wrong geographically targeted version of the website.
Over time, the Impero website had grown in line with the expansion of the business, and as a result was experiencing further technical problems that resulted in a drop in search engine rankings.
The marketing team at Impero had also identified the need for more granular management reporting, with greater analysis of their digital marketing data to gain useful insights.
The team at Hallam delivered a full-service digital marketing package, including SEO, PPC, web development, social media, and digital PR.
A comprehensive SEO review of the Impero website identified a number of barriers to success, and Hallam recommended simple but effective changes to improve organic rankings and drive more traffic to the website.
Their social media marketing campaign, “One Message to Me” generated endorsements from anti-bullying ambassadors and Strictly Come Dancing Winner Jill Halfpenny.
A successful pay per click campaign delivered a good return on investment, generating over 230 enquiries in the form of software trial requests, clickable “Call to Call” actions, and general enquiries.
Hallam also ran a Conversion Rate Optimisation campaign including A/B split testing which resulted in an improved conversion rate.
By working with Hallam, Impero is accelerating its visibility and lead generation in the United States. The benefit of more enquiries, both through its website and over the phone in the UK and USA, has provided Impero with a strong return on investment.