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Increase in Black Friday shoppers online


Products sold from 1 digital PR coverage


Additive page views of "service & repair"

“The team at Hallam has the experience and practical expertise we demand, driving us forward and helping us to exceed our already ambitious targets. They understand our business goals, and we trust them as a business partner to keep us moving in the right direction.”

Phil Wood – Director, KRCS

The Client

KRCS is a Premium Reseller of Apple products and is driving forward its online sales. Hallam’s full-service digital strategy incorporating SEO, PPC, and PR is helping them to achieve their ambitious goals.

The Challenge

With seven successful high street computer stores, KRCS identified online sales as the potential to be its “eighth shop.” The management team knew that business growth depended on reaching a greater number of potential customers searching the web, and delivering the same excellent customer experience across all channels.

KRCS allocated a campaign budget to accurately target potential customers who were showing an interest in buying their products. They also wanted to run a successful online campaign to raise national awareness of their well-regarded regional brand.

Our Approach

Hallam developed a holistic digital strategy for KRCS, focusing on the specific digital tactics that would give the greatest return in the shortest possible time.

They developed an SEO strategy, targeting key words with a view to increase search rankings for phrases driving qualified, high-quality traffic to the website.

As a Google Certified Partner, they used their expertise to develop PPC campaigns for the search, display, and social media networks based on audience interests and other demographic characteristics.  All through they maintained a clear focus on maximising return on investment.

Hallam also identified digital PR as the most cost effective tactic for promoting KRCS’s offers, building brand awareness, and consolidating their position as one of the largest and most successful Apple specialists in the UK.

The Results


With Hallam’s expert guidance, KRCS has well and truly established its e-commerce platform as its “eighth shop,” achieving a dramatic increase in revenue in the first year.

More traffic means more sales, and this success is a result of an 85% increase in website traffic, year or year, on average.  A dramatic increase in visitors to the Apple service and repair pages demonstrated alignment with KRCS’s core values of customer service excellence.

Hallam is driving the right kinds of traffic too. KRCS achieved exceptional results during the pre-Christmas Black Friday trading period when Hallam’s digital PR campaign delivered 45,000 visitors to the site in one day.  One particular piece of digital PR coverage directly resulted in 392 transactions on the website.

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