Key stats

  • 528 %
    Increase in leads generated for orders of clinical tests
  • 114 %
    Jump in sales revenue with a lower advertising spend
  • 12 %
    Reduction in the cost of paid advertising campaigns

“We’ve been working with Hallam since January 2014, and the team has managed our enquiries in a quick and thorough manner.  They work hard to make our pages rank in pole position in the search results. During the development of our new corporate site, Ben’s work and advice have been invaluable, and his continued support will ensure that our new webpages will get the traffic we desire.”

Naomi Dunning Foreman – Scientific Writer, Source BioScience

The Client

Source BioScience is an international provider of state of the art laboratory services and products. Hallam’s full-service digital strategy incorporating SEO, PPC and online PR is helping them acquire more customers and increase their online revenue.

The Challenge

The marketing team at Source BioScience is made up of experienced digital marketers, and they were seeking a partner who could provide assistance with setting the strategic direction of their digital campaigns, as well as acting as an additional pair of hands to get the work done.

Their key focus is on lead generation, and the prime objective is to acquire leads with the most favourable return on investment and identify how digital marketing can help them realise cost savings on other marketing activities.

Source BioScience’s ambitious growth plans centred on addressing the USA market, and this was their top priority when they approached Hallam.

Our Approach

Hallam developed an International SEO strategy, to improve the structure of the website so as to increase its visibility in regions outside of the UK. We also undertook both a competitor analysis and situation analysis to identify what was going well and identify areas for improvement.

We provided expert guidance to support the development of a new website and designed and delivered a technical migration strategy to ensure a successful launch.

As a Google Certified Partner, we have used our expertise to develop PPC campaigns to target potential customers with a clear focus on maximising return on investment.

The Results

Source Bioscience has seen a steady growth in their organic rankings, which has resulted in an 11% improvement in organic traffic year on year.

Hallam has also delivered a 528% increase in orders from paid advertising year on year while reducing their spend by 12%.

Meet the team