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Increase in organic visitors in local cities

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Increase in clicks for the term “skip hire”


Varied phrases achieving 1st page rankings

“Local customers are important to us so we sought Hallam’s help in improving our local profile and local search rankings. We’ve been really pleased with the results and have seen business improve dramatically.”

Daniel Shearstone – Wastecycle

The Client

Wastecycle is a sustainable waste management company who provide a total recycling and waste management service and have a strong background in developing new recycling and recovery technologies. Wastecyle wanted to get more business by reaching customers looking for local skip hire. Hallam provided local SEO to achieve this goal.

The Challenge

Wastecyle had recently introduced an innovative online skip ordering service and they needed a digital marketing partner to deliver their goal to generate more skip hire sales.

The management team had identified three key requirements. First of all, their marketing had to be highly focused and limited to the physical locations they serve.

Secondly, seasonal demand meant they had to be found at the exact moment a customer wanted to hire a skip, with nimble and flexible campaigns which could be flexed according to demand.

Finally, they wanted to increase awareness of their skip hire at off peak hire times.

Our Approach

Hallam developed a detailed local SEO campaign that included optimising Wasteycle’s visibility in Google My Business, improving their website with on-page local optimisation and generating high quality mentions and links.

Underpinning this campaign was a comprehensive competitor research project, citation and keyword research analysis.

The Results


The local SEO campaign has been so successful that all of Wastecycle’s skips were fully booked over a period of three weeks.

Wastecycle’s visibility in the search results has increased dramatically for three target cities, and the business has experienced a corresponding increase in visitors to the website, which is generating more leads.

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