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Analytics

We put analytics at the heart of the marketing decision-making process. You could even say we’re a web analytics agency. And in these blogs our industry experts share best practices, outline key strategies, highlight emerging trends and provide a whole range of actionable insights. All with the aim to enhance your understanding and application of analytics in digital marketing.

Analytics

4 Most Seen Analytics Errors

Google Analytics is often the beating heartbeat of many a marketing team. However, it’s so easy for the heartbeat to…

Analytics

Google Marketing Live 2021 – Key Takeaways

Google Marketing Live 2021 took place on 27th May 2021. As always, there were a number of key announcements that…

Analytics

Guidance on Cookie Consent in the Age of Privacy

The UK GDPR regulation brought in new measures in order to grant people protection of their personal data and allow…

SEO

The Digital-Ready Culture Guide

This guide identifies 5 of the biggest problems being faced by marketing teams in the UK today. Our experts navigate…

Analytics

7 Custom Analytics Reports

These seven customisable reports will allow you to analyse traffic and conversion rates right down to the hour.

Analytics

Core Web Vitals: 7 tools & techniques to identify performance bottlenecks

Core Web Vitals (CWV) are a hot topic at the moment. Here, we'll look at some of the tools we…

Analytics

Google Analytics 4: what to expect

Google Analytics 4 (GA4) represents the largest shift in Google Analytics of all time.

SEO

The Future of Digital Marketing eBook (2021 edition)

This eBook will give you an insight into what the experts believe the future of digital marketing will look like.

Analytics

Detox your Google Tag Manager account

Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags,…

Analytics

The ultimate guide to LinkedIn conversion tracking

It’s been a while since LinkedIn has introduced native conversion tracking for ads and sponsored content. But what does it…

Analytics

How to measure performance across multiple accounts in Google Analytics

Learn how we analysed our client performance across multiple Google Analytics accounts, and get some tips for analysing you own…

Analytics

Google Analytics & CRM Data Integration for Closed Loop B2B Marketing

In order to achieve a Digital Marketing overview, businesses need to close the loop by merging real business data with…

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