Analytics
We put analytics at the heart of the marketing decision-making process. You could even say we’re a web analytics agency. And in these blogs our industry experts share best practices, outline key strategies, highlight emerging trends and provide a whole range of actionable insights. All with the aim to enhance your understanding and application of analytics in digital marketing.
Google Marketing Live 2021 – Key Takeaways
Google Marketing Live 2021 took place on 27th May 2021. As always, there were a number of key announcements that…
Guidance on Cookie Consent in the Age of Privacy
The UK GDPR regulation brought in new measures in order to grant people protection of their personal data and allow…
The Digital-Ready Culture Guide
This guide identifies 5 of the biggest problems being faced by marketing teams in the UK today. Our experts navigate…
These seven customisable reports will allow you to analyse traffic and conversion rates right down to the hour.
Core Web Vitals: 7 tools & techniques to identify performance bottlenecks
Core Web Vitals (CWV) are a hot topic at the moment. Here, we'll look at some of the tools we…
Google Analytics 4: what to expect
Google Analytics 4 (GA4) represents the largest shift in Google Analytics of all time.
The Future of Digital Marketing eBook (2021 edition)
This eBook will give you an insight into what the experts believe the future of digital marketing will look like.
Detox your Google Tag Manager account
Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags,…
The ultimate guide to LinkedIn conversion tracking
It’s been a while since LinkedIn has introduced native conversion tracking for ads and sponsored content. But what does it…
How to measure performance across multiple accounts in Google Analytics
Learn how we analysed our client performance across multiple Google Analytics accounts, and get some tips for analysing you own…
Google Analytics & CRM Data Integration for Closed Loop B2B Marketing
In order to achieve a Digital Marketing overview, businesses need to close the loop by merging real business data with…
Linking Google Ads and Analytics in Different Accounts
Linking your Google Ads account to your Google Analytics account will provide you with a greater range of visitor data,…
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