Analytics
We put analytics at the heart of the marketing decision-making process. You could even say we’re a web analytics agency. And in these blogs our industry experts share best practices, outline key strategies, highlight emerging trends and provide a whole range of actionable insights. All with the aim to enhance your understanding and application of analytics in digital marketing.
Landing pages – see where visitors enter your website & how they interact
The first web page people see when they arrive on a website is known as the "landing page". Understanding how…
How to track multiple geographical locations in Google Analytics
If your business serves one or several localised regions, your local SEO strategy is key to your success and is…
Four Statistical Significance Tips You Shouldn’t Ignore
There are lots of things that can go wrong when you're doing A/B testing and most of them involve using…
Increasing Organic CTR with Search Console Data
The evidence that Google's RankBrain uses click-through-rates (CTR) as a ranking factor means there's now even more reason to improve…
AdWords Editor Tricks to Save Time
AdWords Editor allows you to smoothly work on an account offline using a simple interface. Even though it's quick to…
How to track multi-regional sites in Google Analytics
This post will explain a simple way to track multi-regional or multi-lingual sites in Google Analytics. It will show how you…
How to automate Google Analytics reporting in Google Sheets
If you regularly spend time trawling through the Google Analytics interface for reporting purposes, you may benefit from the free…
Should You Disable AdWords Search Partners?
By default Google AdWords will enable "Search Partners" targeting on new campaigns. But will enabling or disabling this feature bring…
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