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Analytics

We put analytics at the heart of the marketing decision-making process. You could even say we’re a web analytics agency. And in these blogs our industry experts share best practices, outline key strategies, highlight emerging trends and provide a whole range of actionable insights. All with the aim to enhance your understanding and application of analytics in digital marketing.

Analytics

Google Optimize – The Best Free Tool You Are Not Using

Google Optimize is a free CRO tool that links directly to Google Analytics. This powerful tool allows you to run…

Analytics

Google Attribution – Google Analytics Updated

Has Google really solved the attribution problem we face as marketers with their latest machine-learning-powered Google Attribution? Find out more…

Analytics

Landing pages – see where visitors enter your website & how they interact

The first web page people see when they arrive on a website is known as the "landing page". Understanding how…

Analytics

How to track multiple geographical locations in Google Analytics

If your business serves one or several localised regions, your local SEO strategy is key to your success and is…

Analytics

Four Statistical Significance Tips You Shouldn’t Ignore

There are lots of things that can go wrong when you're doing A/B testing and most of them involve using…

Analytics

Increasing Organic CTR with Search Console Data

The evidence that Google's RankBrain uses click-through-rates (CTR) as a ranking factor means there's now even more reason to improve…

Analytics

AdWords Editor Tricks to Save Time

AdWords Editor allows you to smoothly work on an account offline using a simple interface. Even though it's quick to…

Analytics

How to track multi-regional sites in Google Analytics

This post will explain a simple way to track multi-regional or multi-lingual sites in Google Analytics. It will show how you…

Analytics

How to automate Google Analytics reporting in Google Sheets

If you regularly spend time trawling through the Google Analytics interface for reporting purposes, you may benefit from the free…

Analytics

Should You Disable AdWords Search Partners?

By default Google AdWords will enable "Search Partners" targeting on new campaigns. But will enabling or disabling this feature bring…

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