Content Marketing
Gender neutral advertising: marketing for Generation Z
Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how…
Top Tips for Carrying out an Effective Content Audit
When was the last time you carried out a content audit of your website? If you’ve never done one, or…
Desire Lines and Content Marketing
Desire lines are those well worn paths that get us to where we really want to go - in sheer…
Why Podcasts Should be Part of Your Businesses Content Strategy
Our world is cluttered with all things digital. Online content is constantly circulating the internet, making it harder for businesses…
Data journalism is a powerful way of telling your business' story through visual representation of key facts. See some practical…
Are You Making These Basic Content Marketing Mistakes?
Are you creating content but failing to get the results you hoped for? Although it takes time to achieve results…
Case study: the cost of placing content in online publications
The digital PR landscape is changing as some publishers are monetising what was previously editorially driven decision making. What does…
Online Reviews: Developing a Strategy For Your Local Business
Does your business have an ongoing plan for capturing customer feedback online? Here I will be giving you an overview…
Increasing Organic CTR with Search Console Data
The evidence that Google's RankBrain uses click-through-rates (CTR) as a ranking factor means there's now even more reason to improve…
The ultimate guide to proofreading
In digital marketing, we need to make sure that any activity we deliver for clients is faultless. Whether it’s a…
Five Questions You Need to Answer Before Diving into Content Marketing
You may have heard content can provide your business with all kinds of benefits and decided you don’t want to…
Copywriting – An Alternative Guide
My background as a copywriter is more relevant than I ever thought it would be in the world of Digital…
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