Data + Privacy

Data + Privacy

Preparing for Google Chrome’s Cookie Replacement in 2024

After being innocently invented in 1994, the simple web cookie has gone from an invaluable web technology to one of…

Data + Privacy

Why digital attribution isn’t (and never was) a silver bullet

In today's complex digital ecosystem, no single measurement tool can capture every user interaction with your brand online - from…

eBooks + Downloadable Content

September 2023: Digital Trends report

Looking out the window, it’s clear that summer is coming to an end, and with so much change coming our…

Analytics

Using GA4 event tracking

Google Analytics 4 event tracking is an invaluable feature that allows you to record interactions with elements of your website…

eBooks + Downloadable Content

July 2023: digital trends report

As we move into July and summertime is well underway, it’s not just the Wimbledon players who need to be…

Events

#NottmDigital: Main Stage round-up

We had the best time at this year’s Nottingham Digital Summit. It was great to see so many digital marketers…

eBooks + Downloadable Content

June 2023: digital marketing report

The constant need to keep up with constantly changing trends while making sure everything is ticking along can be challenging…

Analytics

The privacy tipping point is here – and you need to act now.

For years, industry experts (including folks here at Hallam) have been ringing the bells of misery as major changes to…