Data + Privacy
Preparing for Google Chrome’s Cookie Replacement in 2024
After being innocently invented in 1994, the simple web cookie has gone from an invaluable web technology to one of…
Why digital attribution isn’t (and never was) a silver bullet
In today's complex digital ecosystem, no single measurement tool can capture every user interaction with your brand online - from…
September 2023: Digital Trends report
Looking out the window, it’s clear that summer is coming to an end, and with so much change coming our…
Google Analytics 4 event tracking is an invaluable feature that allows you to record interactions with elements of your website…
July 2023: digital trends report
As we move into July and summertime is well underway, it’s not just the Wimbledon players who need to be…
#NottmDigital: Main Stage round-up
We had the best time at this year’s Nottingham Digital Summit. It was great to see so many digital marketers…
June 2023: digital marketing report
The constant need to keep up with constantly changing trends while making sure everything is ticking along can be challenging…
The privacy tipping point is here – and you need to act now.
For years, industry experts (including folks here at Hallam) have been ringing the bells of misery as major changes to…
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