Digital Strategy
Our digital strategies outline the path from where you are now to where you want to be. But strategy shouldn’t be a theoretical document gathering dust in a drawer. It should be about practical actions you can take. Talking of which, you’ll find plenty of practical advice in our selection of strategy blogs from the experts providing digital strategy services at Hallam.
The importance of storytelling through digital experience design
In a world where new digital experiences are constantly being created, we often find ourselves inundated with information, products, and…
In a time when customers want everything as quickly and seamlessly as possible, a bad website user experience (UX) can…
Two steps to building a great brand
Picture your favourite brand. Now, let me ask you something; when you pictured it, did you picture a logo? Yes,…
Three things every company needs to grow
Marketers continue to face complex challenges as they plan for the upcoming year; high inflation continues to persist and budgets…
Consumer confidence has dropped further across all five points in October, despite expectations for a slight improvement. With the cost…
Revisiting segmentation and targeting
Marketing leaders today are being asked to deliver ambitious outcomes for their companies in complex and volatile business environments. The…
October 2023: Digital Trends report
October is here: the month of cosy blankets, pumpkin spice, Halloween treats, and, of course, Q4. As we dive into…
SEO Fundamentals: the standard track
We launched an exciting new SEO course, fully accredited by the University of Nottingham, last week, and now we’re taking…
September 2023: Digital Trends report
Looking out the window, it’s clear that summer is coming to an end, and with so much change coming our…
Everything we learned from Google’s “Prepare for Peak” webinar
The peak season holds immense importance for ecommerce businesses, serving as a crucial period to maximise sales and gain a…
The robots are coming, don’t sh*t yourselves.
Generative AI is no silver bullet, and the current hype surrounding its capabilities overlooks the need for human expertise.
Full-funnel marketing: measuring what matters
Over the past few years, marketers have been dealing with an economic and social environment that has been volatile, uncertain…
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