Skip to content

Digital Strategy

Our digital strategies outline the path from where you are now to where you want to be. But strategy shouldn’t be a theoretical document gathering dust in a drawer. It should be about practical actions you can take. Talking of which, you’ll find plenty of practical advice in our selection of strategy blogs from the experts providing digital strategy services at Hallam.

Analytics

Using data for marketing: consumer behaviour, customer sentiment, and industry insights

Marketing analytics is all about your customers and their journeys. How is their behaviour changing and evolving? How are they…

COVID-19 Marketing Hub

Three lessons businesses can learn coming out of the lockdown

3 leadership lessons from our new MD: the benefits of a decentralised organisational structure, how to balance autonomy with direction,…

Social Media

How interactive content can help your business cut through the online noise: pros and cons

The art and production of interactive content and visual story-telling has grown incrementally over recent years, cementing itself as one…

Digital Strategy

How to develop a full-funnel PPC advertising strategy

In this post we'll walk through a simple, repeatable framework you can use to put together an effective full funnel…

Digital Strategy

Amazon’s Business Strategy: 5 examples of latest trends in ecommerce

Amazon leads the pack with its innovative approach to online retailing. Not only is it tightening its grip on the…

Digital PR

4 tools you can use to keep an eye on your competitors

I'm sure you often ask yourself "What are our competitors doing?” and “How can we get the upper hand?” Here…

COVID-19 Marketing Hub

Now is the time become an agile marketer: 4 agile marketing tactics

Uncertainty and rapidly changing conditions means you may have to throw your old marketing plan out the window. Here are…

COVID-19 Marketing Hub

How Hallam is helping clients to navigate the COVID-19 pandemic

Hallam is busy working alongside our clients, advising them as they make fundamental business and marketing strategy decisions as a…

COVID-19 Marketing Hub

Managing Your Digital Strategy During COVID-19

What are your new priorities in marketing under these exceptional circumstances? Our leading experts share their views on how to…

Branding

How To Use Google Ads To Generate Brand Awareness

Generating brand awareness is tough, particularly when you are trying to reach a particular target audience. It's here where Google Ads…

Digital Strategy

7 Digital Marketing Trends for 2020

From SEO to PPC, UX to Analytics, Ben Wood predicts the top 7 trends that will have an impact on…

Content Marketing

How to Apply the AIDA Model to Digital Marketing

Learn what goes through the mind of a potential customer during the buyer's journey by applying the AIDA model to…

Let’s thrive together.

Contact us and we’ll set up a video call to discuss your requirements in detail.

We’re just a message away.