Ecommerce
Are we an ecommerce SEO agency or an ecommerce PPC agency? Well, the answer is both, plus a lot more besides. So, whether you’re looking to drive traffic and increase conversions with search engine optimisation, or grow revenue and maximise profits with paid activity, you’ll find lots of sound advice on these blogs written by the experts who have helped to make Hallam the best integrated search agency in the world.
Setting up Google Shopping Custom Labels using a supplemental feed
Custom labels are a fantastic way of squeezing the most profitability out of Google Shopping and a supplemental product feed…
Which Google Ads position is best for traffic and conversions?
How can you tell which Ad Position is best? We have formulated the relationship between the Google Ads ad position…
Ebook: 11 proven growth tactics for your ecommerce business
Do you want to get more traffic to your website and boost your online sales? Learn how in our free…
Website legal requirements: laws and regulations in the UK (2018)
Your business website is required to comply with current legislation or pay the consequences. Here's a checklist of 7 legal…
Anatomy of a great ecommerce product page
Improve the performance of your ecommerce product pages with these eight top tips.
Visual search: what you need to know
Alongside the increasing importance of voice search in the SEO world, visual search technology continues to advance. What is visual…
The Power of Digital Branding: What Is It and Why Do I Need It?
Do you want your website visitors to better understand who you are as a business? Then read this post on…
5 Outstanding Chatbots: the business of digital conversations
We've chosen 5 examples of chatbots to share with you, and given you specific suggestions and recommendations that you can…
Landing pages – see where visitors enter your website & how they interact
The first web page people see when they arrive on a website is known as the "landing page". Understanding how…
How to calculate the ideal maximum CPC for AdWords
A client recently asked me to calculate the ideal cost-per-click (CPC) for their keywords, but unfortunately there is no exact…
How To Set Up Dynamic Product Ads on Facebook
Facebook's dynamic product ads allow retailers to promote relevant items from their entire catalogue on any device. Advertisers can use…
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